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Made $250k in 16 months - first game ever - AMA

Discussion in 'Mobile Marketing' started by yakuzaemme, Jun 5, 2019.

  1. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    First off; my apologies for being away. Used to be very active here - slowly getting back to it.
    Bought a new house, got married and big work projects has eaten up all the spare time I had left.


    It will be a pretty vague thread start - but my first game ever has finally surpassed $200k, and was uploaded 16 months ago.

    Some stats:

    Android Installs: 4.500.000
    Android Revenue: $100,500
    iOS Installs: 715.000
    iOS Revenue: $100,900

    Best month so far: $22,177.00
    Worst month: $1,856.00


    Some screenshots (else people yell troll)
    [Screenshot] Revenue by Platform (Apple/Google)
    [Screenshot] Revenue by Month
    [Screenshot] Revenue by Country
    [Screenshot] Revenue by Network
    [Screenshot] Android Installs Past Months
    [Screenshot] iOS Installs Lifetime
    [Screenshot] Android Installs (AppAnnie)


    Will leave the thread pretty much open for any type of questions, and do my best to answer them all.

    This is my very first app and game ever - so it has been a really challenging but fun ride as I have only done web before.
    Has been a true eye-opener for me how much money there is in apps and looking to trade knowledge with all of you here!

    Emil
     
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  2. M4XW3LL

    M4XW3LL Supreme Member

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    Impressive stats. Did you develop the game yourself or hired a team?

    Can you tell us why it's so popular in Japan?
     
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  3. scythe876

    scythe876 BANNED BANNED

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    what is programming language you use?
    your games multiplayer or just single player?
     
  4. javabro

    javabro Jr. VIP Jr. VIP

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    I'll ask the most obvious question.
    What's your profit?
     
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  5. ddlmanager

    ddlmanager Regular Member

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    What was the overall marketing strategy behind those numbers?
     
  6. krishnaverma

    krishnaverma Jr. VIP Jr. VIP

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  7. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    An app-game agency developed it. Looking into app development in my spare time (as I only know web myself).

    Japan was an 'accident'. Was meant to try and rank on App Store in China - hired a translator which gave me a top keyword, but in Japanese.
    Entered it, two weeks later the app was #1 making insane money.

    Here's a fun screenshot of just Japan, before and just when it started:
    https://i.gyazo.com/034f963e248129f24e066ba7c1f78121.png

    A lot of people seem to forget about those rich countries outside the west - but they truly are a goldmine.
     
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  8. jimmyth3dog

    jimmyth3dog Junior Member

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    If it doesn't break BHW rules can you share the game?
     
  9. Dwivedi 98

    Dwivedi 98 Jr. VIP Jr. VIP

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    1. What type of game it was?

    2. How much money did you invested?

    Thanks
     
  10. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    $150,000 so far. $40k towards development, $10k in translations and efforts to rank

    A mix between ASO and social media.

    The perfect balance seems to be heavy ASO optimization (with keyword research), and then social media campaigns to generate
    installs by the keywords you've just optimized for.

    When we managed to get these two to align perfectly - ranks were (and are) insanely high thus generating
    some really good install volume for high-revenue countries.

    $40,000
     
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  11. badshamayur

    badshamayur BANNED BANNED

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    Firstly congratulations bro for ur success @yakuzaemme
    May i know which programing language did u use ?
     
  12. Nave

    Nave Junior Member

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    How did you choose the right app-game agency to develop your game? Which parameters you had to take under consideration?
     
  13. MrDzo

    MrDzo Newbie

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    Congratulation man. This is really motivation thread.
     
  14. effigodd

    effigodd Registered Member

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    awesome results!

    how did you monetize? in-app purchases? banners/ads/whatever? or both/something else?

    thanks
     
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  15. dare_devil

    dare_devil Junior Member

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    I just want to ask, how you promoted your game. The stats are insane, just brief your expenses on promoting and what was the best platfrom to promote??
     
  16. scythe876

    scythe876 BANNED BANNED

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    Monetize is not problem when you have alot of traffic, users etc.
     
  17. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    The agency who developed it used Unity (C#)

    I was not the decision maker for that. I'm responsible for marketing, growth and revenue optimization. Sorry that I can't be of much help there.

    Primarily ads. In-app purchases is probably around $5-10k only.

    The app was first paid ($0.99), but the results were so bad so it was changed to free but heavy ads.

    Check the screenshots in the first post where it lists the top networks.
    Here's a list of Ad Types, if that helps.
    https://i.gyazo.com/a03fc6a0acb26b2e2f2b04ce5502f8b5.png
     
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  18. effigodd

    effigodd Registered Member

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    i know, but still interested to hear the path he chose.
     
  19. Kostas007

    Kostas007 Regular Member

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    This is amazing results really!
    What are some factors to rank the game in play store, reviews matters apart from install volume? Also users can buy in game currency to become better players,popups allowed?

    Please check DM when you're free :)
     
  20. HustleTong

    HustleTong Power Member

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    Interested in trying out this game.
    Did you create it fully by yourself?
    GL mate