maddienguyenvn
Newbie
- Apr 25, 2016
- 26
- 3
Humm, the brand did not ban branded search items? Quite weird. Btw good job bro
The $0.04 average is across all geos combined — some markets are higher, some lower. But the main driver isn't geo, it's competition. When you're the only bidder on a brand keyword, Google has no reason to push CPC up regardless of country. Run "heygen" exact match in the US and check — if no one else is bidding, you'll still get cheap clicks. Tier 1 CPCs only spike when there's auction pressure. Brand terms on smaller SaaS tools usually don't have that.0.04$ CPC that's a lie. In US there's no 0.04$ CPC it starts from at least 0.30$ bare minimum.
So take this post careful.
HeyGen runs their affiliate program through GetRewardful — that's their chosen platform, not a choice I made. I didn't pick the network, I just applied through whatever link they provided. Rork uses their own system directly. Either way the tracking and payouts work the same. No practical difference on my end.Why don't you register directly with the Hygen affiliate program (like Rork) instead of through networks like GetRewardful and FirstPromoter? Is it for easier management, payouts, and participation in the program?
As far as I know, Heygen allows Paid Search (excluding brand keywords), so how can you use it?Hey guys,
Been lurking and testing for a while. Finally have enough data to share something worth reading.
I run Google Search Ads sending traffic directly to affiliate links. No landing page, no funnel, no email list. Just ads → ref link → commissions. Total earned across two programs over roughly 8 months: $11,689.
I'll break down exactly what I did.
---
The two programs I ran:
HeyGen (AI video tool) — heygen.getrewardful.com
- Total earned: $7,552.81
- Visitors sent: 103,823
- Leads: 16,165
- Conversions: 407
- Commission: 35% on all payments in first 3 months
Rork (AI app builder) — affilates.rork.com
- Total earned: $4,136.50
- Clicks: 22,775
- Customers: 279
- Commission: 20% recurring
Monthly ad spend: around $500. Monthly revenue: around $3,000. That's roughly 6x on spend, consistently.
---
The method — brand keyword bidding
Most affiliates either do SEO or send paid traffic to a review blog. I skipped both.
Instead I bid directly on the brand name in Google Search. So when someone types "HeyGen" or "HeyGen pricing" into Google, my ad shows up. They click, land on the HeyGen signup page via my ref link, buy — I get paid.
Why does this work?
Someone searching for a product by name already knows what it is. They're not browsing. They're one step away from buying. That intent is worth a lot — but most people don't think to bid on it because it feels too simple.
The other thing: there's almost zero competition on these brand terms. Not many affiliates run paid ads. So CPCs stay dirt cheap.
My average CPC across both campaigns: $0.04.
At $500/month that's around 12,500 clicks. You don't need a crazy conversion rate to make the math work.
---
How I set it up
Pick your offer first. What I look for:
- SaaS tool with a real affiliate program (not Amazon-level 3% commissions)
- Product that people actually search by name — meaning there's existing search volume
- Cookie window of at least 30 days
- Commission that makes sense at low ticket or has recurring upside
For keywords, I target exact and phrase match only. Never broad.
Examples of what I bid on:
[heygen]
"heygen pricing"
"heygen review"
"heygen free trial"
[rork ai]
"rork app builder"
I keep it tight. One campaign per offer, separate ad groups for different intent clusters (brand, brand+pricing, brand+alternative).
Starting bid I usually set around $0.10 max CPC and let it settle. Google pushes it down fast when your Quality Score is decent — and it will be decent because your ad is directly relevant to the search.
For ad copy I don't try to impersonate the brand. I write it as a referral:
Example for HeyGen:
Headline 1: HeyGen — Start Free Today
Headline 2: AI Video Tool Trusted by Creators Worldwide
Headline 3: No Credit Card Required
Description: Generate studio-quality AI videos in minutes. Supports 40+ languages. Try it free now.
Clean, relevant, no tricks. Google rewards this with lower CPCs.
For the destination URL — I send straight to my affiliate link. No intermediate page. For brand searches where someone already knows the product, the product's own landing page converts better than anything I'd build anyway. One less step = less drop-off.
---
What I'd do differently
Early on I wasted about 3 weeks testing broad match keywords. Burned maybe $200 for almost nothing. The lesson: if you're bidding on brand terms, exact and phrase match only. Broad will serve your ad to people who never heard of the product.
Also — check the affiliate program TOS before running paid ads. Some programs explicitly prohibit bidding on their brand terms. Both HeyGen and Rork allowed it. Always verify first.
---
Where I'm at now
HeyGen is shutting down their affiliate program on June 22, 2026 — so that income stream closes soon. I'm already shifting budget to test 3 other AI SaaS programs with similar search volume. Will post an update when I have meaningful data.
Rork is still running. That $4,136 came from 279 customers, which tells me the product converts well once people land on it.
---
Happy to answer questions on campaign structure, how to find programs worth bidding on, or anything else. Drop them below.
They don't allow for a reasonAs far as I know, Heygen allows Paid Search (excluding brand keywords), so how can you use it?
[heygen]
"heygen pricing"
"heygen review"
"heygen free trial"
It seems most brands don't allow brand bidding in paid ads.
Why don't you register directly with the Hygen affiliate program (like Rork) instead of through networks like GetRewardful and FirstPromoter? Is it for easier management, payouts, and participation in the program?
HeyGen and Rork were in growth phase when I started — they needed affiliates driving volume, so brand bidding was allowed. Most established brands do restrict it. The window is early stage, before they have enough organic traffic to not need you anymore.Humm, the brand did not ban branded search items? Quite weird. Btw good job bro
You're right that HeyGen's current TOS excludes brand keywords — they updated the policy during the time I was running. When I started the campaigns, brand bidding was explicitly permitted. I scaled on it, earned the commissions, then paused after the policy changed. The numbers in the OP reflect what I earned before the restriction. Timeline matters here.As far as I know, Heygen allows Paid Search (excluding brand keywords), so how can you use it?
[heygen]
"heygen pricing"
"heygen review"
"heygen free trial"
It seems most brands don't allow brand bidding in paid ads.
Agreed. They restrict it once they no longer need affiliates competing with their own branded campaigns. It's a business decision, not just a policy one.They don't allow for a reason
Good correction — Rewardful and FirstPromoter are affiliate management platforms, not networks. HeyGen chose to use Rewardful to run their program in-house rather than listing on a third-party network. My wording was imprecise, thanks for clarifying.Both Rewardful and FirstPromoter are affiliate management softwares and not networks - Heygen uses Rewardful for managing affiliates.
No conversion tracking set up in Google Ads — when you send traffic directly to an affiliate link, you don't own the destination page so you can't fire a pixel. Everything is tracked through the affiliate dashboard on the merchant side. I optimize purely on CPC and click volume, then correlate with affiliate dashboard data manually. It's not ideal but it works at this scale.Bro how do you set up the conversion measure for google ads, or just only focus on CPC ?
AFAIK they don´t allow brand bidding. They have also an active paid campaign running*Update — adding EverBee to the program lineup*
Since a few people asked what I'm running after HeyGen closed their program in June, here's the next one worth sharing data on.
EverBee — Etsy product research tool, 30% recurring commission for 12 months. Two accounts running this, combined numbers:
- Total visitors: ~4,300
- Conversions: 50
- Total earned: $1,294.50
- Conversion rate: ~1.16%
Not as high-revenue per conversion as HeyGen was, but the audience is more accessible — Etsy sellers are actively searching for tools and the buying intent on brand keywords is clean. CPC stays low for the same reason I mentioned in the original post: when you're the only bidder, Google has no reason to push price up.
the 30% recurring for 12 months structure is what makes the math work long-term. A conversion today keeps paying through mid-2027. That changes how you think about acceptable CPA at campaign launch.
still early on this one but the conversion rate is holding steady. Will post updated numbers once I have 90 days of data on both accounts.
Anyone else running Etsy-adjacent affiliate offers with search ads? Curious what conversion rates look like on your end.
Honestly yeah, probably in violation of their TOS on the brand side. i'm aware of the risk if they audit and clawback the commissions I'll take the hit. at the current volume it's a calculated bet.AFAIK they don´t allow brand bidding. They have also an active paid campaign running
Just sharing what's working until it stops working.
Rock solid method. And anyone can scale this too. If with the right brand. One question though..I always assumed some affiliates where doing this already? Why do you think the model they use now persists. Because its a celebrity popular award show? There's no other explanation. The typical affliate model is not made for tricks. Its made for people with huge audiences. That got that way the hard way. Or am I wrong?Hey guys,
Been lurking and testing for a while. Finally have enough data to share something worth reading.
I run Google Search Ads sending traffic directly to affiliate links. No landing page, no funnel, no email list. Just ads → ref link → commissions. Total earned across two programs over roughly 8 months: $11,689.
I'll break down exactly what I did.
---
The two programs I ran:
HeyGen (AI video tool) — heygen.getrewardful.com
- Total earned: $7,552.81
- Visitors sent: 103,823
- Leads: 16,165
- Conversions: 407
- Commission: 35% on all payments in first 3 months
Rork (AI app builder) — affilates.rork.com
- Total earned: $4,136.50
- Clicks: 22,775
- Customers: 279
- Commission: 20% recurring
Monthly ad spend: around $500. Monthly revenue: around $3,000. That's roughly 6x on spend, consistently.
---
The method — brand keyword bidding
Most affiliates either do SEO or send paid traffic to a review blog. I skipped both.
Instead I bid directly on the brand name in Google Search. So when someone types "HeyGen" or "HeyGen pricing" into Google, my ad shows up. They click, land on the HeyGen signup page via my ref link, buy — I get paid.
Why does this work?
Someone searching for a product by name already knows what it is. They're not browsing. They're one step away from buying. That intent is worth a lot — but most people don't think to bid on it because it feels too simple.
The other thing: there's almost zero competition on these brand terms. Not many affiliates run paid ads. So CPCs stay dirt cheap.
My average CPC across both campaigns: $0.04.
At $500/month that's around 12,500 clicks. You don't need a crazy conversion rate to make the math work.
---
How I set it up
Pick your offer first. What I look for:
- SaaS tool with a real affiliate program (not Amazon-level 3% commissions)
- Product that people actually search by name — meaning there's existing search volume
- Cookie window of at least 30 days
- Commission that makes sense at low ticket or has recurring upside
For keywords, I target exact and phrase match only. Never broad.
Examples of what I bid on:
[heygen]
"heygen pricing"
"heygen review"
"heygen free trial"
[rork ai]
"rork app builder"
I keep it tight. One campaign per offer, separate ad groups for different intent clusters (brand, brand+pricing, brand+alternative).
Starting bid I usually set around $0.10 max CPC and let it settle. Google pushes it down fast when your Quality Score is decent — and it will be decent because your ad is directly relevant to the search.
For ad copy I don't try to impersonate the brand. I write it as a referral:
Example for HeyGen:
Headline 1: HeyGen — Start Free Today
Headline 2: AI Video Tool Trusted by Creators Worldwide
Headline 3: No Credit Card Required
Description: Generate studio-quality AI videos in minutes. Supports 40+ languages. Try it free now.
Clean, relevant, no tricks. Google rewards this with lower CPCs.
For the destination URL — I send straight to my affiliate link. No intermediate page. For brand searches where someone already knows the product, the product's own landing page converts better than anything I'd build anyway. One less step = less drop-off.
---
What I'd do differently
Early on I wasted about 3 weeks testing broad match keywords. Burned maybe $200 for almost nothing. The lesson: if you're bidding on brand terms, exact and phrase match only. Broad will serve your ad to people who never heard of the product.
Also — check the affiliate program TOS before running paid ads. Some programs explicitly prohibit bidding on their brand terms. Both HeyGen and Rork allowed it. Always verify first.
---
Where I'm at now
HeyGen is shutting down their affiliate program on June 22, 2026 — so that income stream closes soon. I'm already shifting budget to test 3 other AI SaaS programs with similar search volume. Will post an update when I have meaningful data.
Rork is still running. That $4,136 came from 279 customers, which tells me the product converts well once people land on it.
---
Happy to answer questions on campaign structure, how to find programs worth bidding on, or anything else. Drop them below.
Super informative and interesting thread. Maybe instead of direct link, take them to a page to collect some direct 1-1 marketing info, like an email address, you'll make way more.
Email is still one of the highest ROI channels for digital marketing in 2026.
Food for thought.
Honestly yeah, probably in violation of their TOS on the brand side. i'm aware of the risk if they audit and clawback the commissions I'll take the hit. at the current volume it's a calculated bet.
The data is real either way. Just sharing what's working until it stops working.
for this did you use branded domains too or just relative domain to the business or you dont need to buy a domain right since the link you're using is the affiliate directly