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Mad Libs Style Form Increases Conversion 25-40%

Discussion in 'White Hat SEO' started by Hijinx, Feb 26, 2010.

  1. Hijinx

    Hijinx Junior Member

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    A friend @ undernet #webmaster told me about this article. Very interesting and worth a look for anyone who uses any type of web form for any purpose.

    Link to full article:
    Code:
    http://www.lukew.com/ff/entry.asp?1007
    ... it's just an article, nothing to buy, just read...

    Regards...
     
    • Thanks Thanks x 7
  2. housemusic

    housemusic Regular Member

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    Really good info for site optimization. Keep sharing good stuff! :lick:
     
  3. charlie3

    charlie3 Senior Member

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    I wonder what prompts the increase in conversions. Possibly curiosity by the user because they've never seen a form like that? Definitely interesting and I'll be applying this soon. Thanks for the share! :)
     
  4. billygood

    billygood Senior Member

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    FUCKING AWESOME...

    I can already tell that this will be a success without testing it. I've seen it somewhere else, don't recall, but the conversion rates are huge !!!!

    I got to tell the rest
     
  5. jodys

    jodys BANNED BANNED

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    Totally awesome. I think it's important to note that although the fields are in narrative format they are still in logical order, meaning first name is before last name, followed by street address followed by zip code. My point is; don't get crazy and mix up the logical order a person expects to find the fields.

    Some website software written in other countries puts zip code after street and before city and state. That is very awkward for USA customers. They all expect the order to be street, city, state, zip and mixing those up will reduce conversions or at least cause customer frustration.

    This find is awesome and I'll be ready to split test soon. I can already tell you that the story's results are most likely spot on. The standard form looks daunting beside the narrative one.