Machine Learning Tools

Do you use ML tools today? How exactly this can help to a small size business?
Please name any reliable and useful ML tools that we all can use today.

I can't share anything (I'm not too familiar with the topic) but I am interested too. There might seem to be many secret tools in that niche that are still unexplored by this community. I hope this is going to change soon because it might change the game completely!

Recently I have listened to a podcast as two marketing specialists discussed how they leverage ML in their marketing efforts.
Thus, I am really interested. And I believe this will be future of marketing.

I make my own with my knowledge of Machine Learning and Python

ragnarkar said:

I make my own with my knowledge of Machine Learning and Python

Click to expand...

what do you build your ML tools with ? any links to guides I can learn from ?

KlaudiaK said:

what do you build your ML tools with ? any links to guides I can learn from ?

Click to expand...

Sure:

course.fast.ai
deeplearning.ai
automatetheboringstuff.com (this is for Python basics)

KlaudiaK said:

what do you build your ML tools with ? any links to guides I can learn from ?

Click to expand...

I would recommend codecademy data Science course. I finished there computer science course and in the middle of data science course and I’m able to fluidly understand other people’s code in machine learning now. The potential is there and ideas will start to spark one you get a idea of python and nympy. You’d be amazed on how many businesses offer there data for free like yelp and in some cases also googles api’s.

I guess ML can help in website personalization

ML can help in a lot usefull SEO things.
Chatbots for example are real nice when they work well.

There are also different kinds of ML, i am sure these will be huge topic in the next years.

For now I think that mostly every website uses unique ML techniques that are specific to their site and their own. For instance you have a webstore where you sell your own items. Of course your number one goal is to maximize the profit. Instead of having the same prices for all items you could implement a lot of things to track the users behavior that comes by monitoring their logged in accounts or if they are not logged in put the data into cookies or guess their buying behavior by their IP address. Then set the ML to change the prices accordingly. So for instance you raise the price of one item by 5$ and many people from the Australia still buys the same but people in the Europe do not want to buy even at your current price, then you use ML to optimize and give the maximum price for Australia IPs that the algorithm decides that the buying is strong where as you lower prices or even yet give more frequent discounts for people from Europe. Also if you can combine buyer behavior and know if somebody loves to buy from your store you could give them unique coupons etc.

The thing is that all of this lowers the need to do this manually. But again you set everything to be done automatically and faster for unique country and unique buyer. But most of them are unique for each store but works really great.

Of course it all depends on the type of websites that you have and what you want to achieve with them.