LSI keywords

Delusional Society

Delusional Society

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Hey guys and gals.

I got a questions surrounding the beautiful and hyped LSI keywords. I cant really understand whether they are synonym or not because some articles say one Thing and one something Else.

Let's for example use jogging as the main keyword. In my opinion things as smartwatch, cardio, running shoes etc would be LSI keywords as they are semantic related and some of them even bound associations to jogging.

But if you use the program lsigraph and enter jogging you get alot of sentences like benefits of jogging which in my opinion is a long Tail keyword?

Please help easing my distressed mind with some examples. That would be greatly appreciated.

Thank you.
 
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LSI was patented in the 80's. Ii was used and tested long ago, nothing new and not a great way to find relevancy. Nowadays there are neural networks and deep learning to help way further. I was impressed how the myth of optimising for LSI grew so big.

I wouldn't chase that ghost if I were you.
 
LSI keywords are, like much jargon word, quite hyped.

Yes, Google does not use LSI keywords as a ranking factor, or as an independant entity used in rankings.

BUT

Google necessarily have to do some Natural Language Processing (NLP) to (at least try) understand your text's topic, recognize entities and so on.
You can analyze your text here
That's why you need to use LSI keywords (or whatever you call them, because that's just a term given by SEO, nothing else)

SO

Yes, if you want Google to understand that your article is about X topic and Y keyword, and so, rank, then using related semantical term will help. And that's what LSI are (or should be). Keep that concept in mind, rather than being attached to the "LSI" words, because everyone give their own (frequently, distorded) meaning so yes it's easy to be confused.


As a side note, you can use some LSI tool to give you some ideas or see if you've forgotten to write about some things in the topic, but most of them should come to you naturally if you know a little bit about what you're writing.
 
Sheepp said:
LSI keywords are, like much jargon word, quite hyped.

Yes, Google does not use LSI keywords as a ranking factor, or as an independant entity used in rankings.

BUT

Google necessarily have to do some Natural Language Processing (NLP) to (at least try) understand your text's topic, recognize entities and so on.
You can analyze your text here
That's why you need to use LSI keywords (or whatever you call them, because that's just a term given by SEO, nothing else)

SO

Yes, if you want Google to understand that your article is about X topic and Y keyword, and so, rank, then using related semantical term will help. And that's what LSI are (or should be). Keep that concept in mind, rather than being attached to the "LSI" words, because everyone give their own (frequently, distorded) meaning so yes it's easy to be confused.


As a side note, you can use some LSI tool to give you some ideas or see if you've forgotten to write about some things in the topic, but most of them should come to you naturally if you know a little bit about what you're writing.
Click to expand...
Mvp
 
http://www.seobythesea.com/2018/01/google-use-latent-semantic-indexing/

Kind of proves Sheepp's point. Mueller appears to be saying LSIs don't work, but if he might just mean "adding some related keywrods into a poor article won't change it's rank". I know that improving the breadth and research of an article will improve it's ranking position. As a consequence of that research it may well increase the number of latent Semantic phrases included in the page.
 
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