Does LSI really play some game today in the field of SEO or it is just a hype? I think LSI and SILO are just common sense... a human being when write a well informed article he follows these rules.... it is simple to write content if you think carefully by putting yourself in the position of a client and what you want if you go to read some ...article or sales page. What your opinion friends ? Am i wrong? Here to know your experience.