I used Keywords everywhere to find kws for free. I use their Chrome add on.
Generally, I use LSI keywords to create CONTEXT and only repeat my main keyword and main variant NATURALLY. LSI sets up the main kws so they get 'processed' right by Google.
You have to set them up so they FLOW naturally and make sense.
You are writing for 2 audiences; Googlebot AND flesh and blood readers
The second audience is even more important now due to RANKBRAIN
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