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Lowering FB Ads For Buying Likes

Discussion in 'FaceBook' started by tickingcounterparts, May 20, 2017.

  1. tickingcounterparts

    tickingcounterparts Registered Member

    Joined:
    Jan 27, 2016
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    Hi everyone,

    *Let me note that I know a lot of people don't think buying FB likes is effective. I don't know about that, I just know I'm doing it for someone. That's what they wanted, so that's what I"m doing.*

    So, I'm having an issue I don't usually have. I'm doing a FB like campaign for someone. The page we're getting likes for is a political page.

    Normally, when I've done political page campaigns, I've got the cost down ranging between 0.08 to 0.15.

    However, I'm getting a cost of 0.25 / like, which is totally unacceptable (at least to me), especially when it's someone else's money.

    My relevancy score is 9 (politics is relevant). My image is high quality (from Getty). The copy is the same format as all my other campaigns.

    So, I'm thinking the difference is in my targeting. Rather than targeting the entire United States, I'm only targeting one state. I'm also targeting the specific political party and a few interests they would have (key political figures).

    Any ideas for lowering the cost other than the usual changing image, copy, etc???