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Lowering Facebook ads

Discussion in 'FaceBook' started by brandedsg, Jun 25, 2016.

  1. brandedsg

    brandedsg Regular Member

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    Hi guys ,

    i do not know if i'm in the right section i just want to check is there any ways to lower the cost?

    as i'm been spending nearing 6k on facebook ads.

    it does come back on investment for the past 4 months but recently i stopped for nearly 2 weeks without adding in any budget and suddenly from 0.15 Cost per engagement it shoot up all the way to 0.92 recently and the highest i saw at the money is 1.02 per engagement , wondering is there any ways to lower the cost of it?
     
  2. okazaki

    okazaki Jr. VIP Jr. VIP

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    You can get cheap clicks by creating a funny and engaging post.
    and high CTR will give you cheap CPC.
     
  3. GoldenWarrior

    GoldenWarrior Senior Member

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    Try to target large amounts of audience. So it will get your cpc lower.
    Thanks
     
  4. CaptKe3n

    CaptKe3n Registered Member

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    check your relevance score every day.. less score you got will get high cost you need to pay. usually when you run the campaign ad, you only hv 3 days to 1 week to optimization the ad. you need to keep change the targeting or copy ad to maintain your campaign every 3 days or 1 week. cause if you run 1 ad more than week, your relevance score will go lower each day, people getting bored to saw your ad.
     
  5. brandedsg

    brandedsg Regular Member

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    Hi , my ads has been running for nearly 3 months at the first 2 months it's 0.15-0.20 is only recently when I stopped for 1-2 weeks and I return it shoot up to 0.90 so I think it's time to change a new ads?

    Is there anyone who can recommend me a good designer as I need to change ads quite frequently.
     
  6. gh0st_0

    gh0st_0 Senior Member

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    Try changing the geo target, some low cost country's can help you out with this!
     
  7. brandedsg

    brandedsg Regular Member

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    Hi , as my item is only targeted at one country i can't do other country.