Lowering Facebook ads

brandedsg

Regular Member

Jan 23, 2015

284

17

• Jun 25, 2016

• #1

Hi guys ,

i do not know if i'm in the right section i just want to check is there any ways to lower the cost?

as i'm been spending nearing 6k on facebook ads.

it does come back on investment for the past 4 months but recently i stopped for nearly 2 weeks without adding in any budget and suddenly from 0.15 Cost per engagement it shoot up all the way to 0.92 recently and the highest i saw at the money is 1.02 per engagement , wondering is there any ways to lower the cost of it?

 

okazaki

Senior Member

Apr 16, 2015

886

409

• Jun 25, 2016

• #2

You can get cheap clicks by creating a funny and engaging post.
and high CTR will give you cheap CPC.

 

GoldenWarrior

BANNED

Jul 3, 2013

982

126

• Jun 26, 2016

• #3

Try to target large amounts of audience. So it will get your cpc lower.
Thanks

 

CaptKe3n

Registered Member

Jan 28, 2014

73

14

• Jun 27, 2016

• #4

check your relevance score every day.. less score you got will get high cost you need to pay. usually when you run the campaign ad, you only hv 3 days to 1 week to optimization the ad. you need to keep change the targeting or copy ad to maintain your campaign every 3 days or 1 week. cause if you run 1 ad more than week, your relevance score will go lower each day, people getting bored to saw your ad.

 

brandedsg

Regular Member

Jan 23, 2015

284

17

• Jun 27, 2016
• Thread Starter Thread Starter

• #5

Hi , my ads has been running for nearly 3 months at the first 2 months it's 0.15-0.20 is only recently when I stopped for 1-2 weeks and I return it shoot up to 0.90 so I think it's time to change a new ads?

Is there anyone who can recommend me a good designer as I need to change ads quite frequently.

 

gh0st_0

Senior Member

Mar 3, 2015

879

566

• Jun 27, 2016

• #6

Try changing the geo target, some low cost country's can help you out with this!

 

brandedsg

Regular Member

Jan 23, 2015

284

17

• Jun 28, 2016
• Thread Starter Thread Starter

• #7

gh0st_0 said:

Try changing the geo target, some low cost country's can help you out with this!

Click to expand...

Hi , as my item is only targeted at one country i can't do other country.