Low post reach with 2m+ fanpage

Hi,

I have a page with more than 2 million likes, most of them are from USA.
My reach per post is usually 20k-60k.

I am seeing other pages with less likes than mine that are reaching tons of people without paying a penny.
No matter what they post, their reach is just going crazy!


What's the reason for all of this? I just don't get it.

I think Facebook are messing around with their reach at the moment. In the last 7 days I saw a massive drop in reach for my pages that in the past did very well.

I think the quality content is a good way to keep the liker reading the posts but I think you still getting a good audience.