Low CTR with Facebook ads

kikiriki

Power Member

Dec 18, 2008

784

231

• Nov 17, 2012

• #1

Hello all,
I need your help with something.
Last week i started to advertise via fb ads and i am getting a really nice rate of $0.04 per 1000 impressions which is great but the problem is that my
CTR is %0.006 and that means that out of almost 30k impressions i got just 2 clicks and spent a bit more then $1 for it.
So my question is how do i improve it to get a better CTR?
I see people with %0.300 CTR and i can get it even to %10 of it.
So if there is an fb ads expert here please suggest me something to get better results.
Thank you.

 

shaggy93

Senior Member

Dec 23, 2010

1,030

452

• Nov 17, 2012

• #2

May I ask your vertical?

 

kikiriki

Power Member

Dec 18, 2008

784

231

• Nov 17, 2012
• Thread Starter Thread Starter

• #3

what do you mean my vertical?

 

T

thedudelady

Registered Member

Jan 15, 2010

93

91

• Nov 17, 2012

• #4

I have the same issue. High impression rate but low ctr. To me adds are refreshed all the time so if peoples computers is unattended or browser is open adds is changed all the time which to me is no good which I think is the reason you get high impression rate and low ctr

 

D

DecoderDave

Newbie

Jun 18, 2012

18

0

• Nov 17, 2012

• #5

i wasted $200 on facebook ads once.
i watched the 20 clicks come in all at once from dummy traffic

 

shaggy93

Senior Member

Dec 23, 2010

1,030

452

• Nov 17, 2012

• #6

kikiriki said:

what do you mean my vertical?

Click to expand...

Dating, IM, Biz opp or some other.. That's what i Wanted to ask.

If you are going with IM or Biz Opp then expect low CTR.

 

jem001

Regular Member

Jan 14, 2012

489

193

• Nov 17, 2012

• #7

target many countries on one campaign and you'll see some improvements! atleast 3 countries per campaign and one of them should be a third world country.

 

johandr

Power Member

Feb 17, 2011

508

415

• Nov 17, 2012

• #8

tweak tweak tweak tweak tweak

 

Endire

Elite Member

Mar 27, 2012

1,756

1,075

• Nov 20, 2012

• #9

Kikiriki,

Have your reviewed your ad copy and your calls to action? Are they compelling? What kind of images are you using in your ad? Sometimes the images and the colors can affect click through rate. Have you tried developing multiple versions of the same ad to see which performs better of a period of time?

Also, how much to you know about your target market? Have you configured your account in a way that focuses on these users? Once you are able to answer some of these questions definitively, you should be able to increase your CTR.

Here are some tips on changing your ads to improve CTR,

http://www.fbadslab.com/facebook-ad...increase-your-facebook-ad-click-through-rate/

Hope that helps,

Shawn

 

MrDoru

Regular Member

Sep 29, 2009

276

155

• Dec 27, 2012

• #10

i think it's all about targeting man.

work on the target-audience and the copy.
also for me personally images of people worked best.

 

math182

Regular Member

Feb 3, 2010

286

96

• Jan 17, 2013

• #11

You've got to find split test your ad image and copy. Demographics,ages,gender, and most important, you must TARGET well.

Example:
1-Find an offer related to Tennis
2-Make 20 ads, all different copy and image, while targeting 30+ Females who likes Tennis. You can add tennis player name, etc, anything related to the principle niche. After it's all split-testing and optimizing.The more you optimize, the less you pay per click, and the faster you'll profit.

Easy as 1-2-3.