try changing your thumbnails to something more clickbaity, always works for me.
Low CTR on Native Campaigns
- Thread starter DragoniteDrip
- Start date
ChillBuddy
Registered Member
- Feb 13, 2026
- 65
- 22
try more curiosity type headlines and test different images, sometimes small change increase ctr.
CasualSkeptic
Registered Member
- Feb 16, 2026
- 56
- 13
Yeah I noticed low CTR too, maybe try testing different ad copies and targeting, can help improve clicks
Test punchier curiosity headlines, swap in high-contrast images with faces, match the angle to the landing page, narrow targeting, and keep rapid A/B testing until something pops.
- Mar 18, 2026
- 51
- 6
Try ditching the polished stock photos for "real-life," amateur-style images to help your ads blend in with actual news content. It’s also worth checking your publisher report and cutting the bottom-performing sites, as low-quality placements can tank your CTR regardless of how good your creative looks.