Low CTR on Facebook ads after creatives updated

Gunadhya Bajpai · May 20, 2026

I swapped out the creatives on a lead gen campaign two weeks ago and the CTR tanked from ~3.2% to 0.4%.
Targeting, budget, and bidding stayed the same.
I A/B tested the old creative vs new in separate ad sets and the old one still crushes the new one.
New creative follows platform specs and isn’t disapproved. Anyone else see drastic CTR drops after a creative refresh?
What quick checks or tweaks should I run before reverting fully?

Jenny 15 · May 21, 2026

the first problem is probably that the new campagn is not as appealing to fb users as ur old one
it's very possible ur old content was more effective.

Emily Sea · May 21, 2026

Gunadhya Bajpai said:
I swapped out the creatives on a lead gen campaign two weeks ago and the CTR tanked from ~3.2% to 0.4%.
Targeting, budget, and bidding stayed the same.
I A/B tested the old creative vs new in separate ad sets and the old one still crushes the new one.
New creative follows platform specs and isn’t disapproved. Anyone else see drastic CTR drops after a creative refresh?
What quick checks or tweaks should I run before reverting fully?

maybe viewers are not yet used to changing your content
but, if it keep low CTR in long time, u had to change

KUBET CASINO AGENCY · May 23, 2026

You should constantly change your target to see which one is most effective

Low CTR on Facebook ads after creatives updated

Gunadhya Bajpai

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