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Low Cost Conversion Optimizer

Discussion in 'Adwords' started by LloydDobbler, Jul 15, 2015.

  1. LloydDobbler

    LloydDobbler Junior Member

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    Hi BHW
    Here is a method I use whenever I run a client or my own campaign:

    Goal: To use conversion optimizer to generate low cost conversions.
    Does it Work? You bet your A$$

    Step 1. Build a campaign with low competition keywords just to generate clicks. Put in a very low bid like $0.50 (depending on market). These are not the keywords you are really going to go after. That will come.

    Step 2. Whatever site you want your traffic to land on pick 1 page for everything as the landing page.

    Step 3. Setup adwords conversions and generate tag. Place tag on LANDING page. This will result in every visit showing as a conversion. So 20 visits will be 20 conversions.

    Step 4. Once you get 15 conversions in 30 day period you become eligible for conversion optimizer. Turn that on now! It will probably show a very low cost per conversion since your cpc's are so low.

    Step 5. Important** now remove the tag off the landing page and add the conversion pixel to the actual conversion page like the thank-you page. Or if you use phone call conversions make the call length longer.

    Step 6. Add the keywords you want to target no matter the competition level.

    Goog will now only make money if they provide a conversion not a cpc. To get a conversion they need to send traffic. Since you moved the tag to a page that is the actual page it will be firing the pixel it will need to send more traffic to compensate but at the very low price GOOG suggested.

    Note** You may see low volume so you may need to manually raise the cpa a little higher than it suggested. But in my experience cpa is always better than cpc.

    Good Luck
     
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  2. dwrack

    dwrack Newbie

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    i like, quite smart and simple
     
  3. Ambitious12

    Ambitious12 Elite Member

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    Nice steps.would love to follow it soon