Low Ad Reach Issue For Facebook Video Ad

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Melvyn Kong

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Sep 12, 2019
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Does anyone face any issue with Facebook Video View Ad recently? Though I'm having a potential reach of 3 million and estimated reach of 10k-20k+ daily, but Facebook seems like limiting the reach of my audience. Now I got only 4k+ of result daily.

PS: I don't use any Cost Cap nor Bid Cap.
 
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Maybe your video ad creative isn't good enough to be seen!
 
There is going much competition, Maybe If you change the ad Innovatively and creatively to the audience, It help to grow your visitors.
 
Melvyn Kong said:
Does anyone face any issue with Facebook Video View Ad recently? Though I'm having a potential reach of 3 million and estimated reach of 10k-20k+ daily, but Facebook seems like limiting the reach of my audience. Now I got only 4k+ of result daily.

PS: I don't use any Cost Cap nor Bid Cap.
Click to expand...
This happens all the time with facebook. Time to be a patient for few days & then check. If this does not solve the problem try creating videos relevant to your audience. You can also check score for each video.
 
You should let it run for a while so it can optimize and get better results. If not, you should change your creative. Is the resolution correct?
 
AdvertiserLeads said:
You should let it run for a while so it can optimize and get better results. If not, you should change your creative. Is the resolution correct?
Click to expand...
I have run it for some time and I realized it doesn't even have a chance spend the average amount per day. I was suspecting FB did some changes quietly in their ad system.
 
Facebook could see your ad as "low quality". this means that your ad might have some claims in it to engaged with the audience. just recently we have realised that facebook will penalize this what was okay in the past.
 
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