Lottery affiliate

hi to all,

I'm just a newbe in affiliate programs. (officially world's lottery)
what is the best way to promote the affiliate link and how can I achieve this?

what tools or strategy can I use?
I read something in here about email marketing? does it really work?

thnx in advance

Native ads and push notifications

Will second @LuckyNow
Is there a particular niche you are working with?