Looksmaxxing App Exploiting Men's Beauty makes $500k MRR

Women's Beauty has been exploited for centuries through Cosmetics and Surgeries. Now its Men's turn. Surgeries for Men are famous in Korea. Watch any K-Drama to see a 40-year old man looking like they are in their 20s. Anyways, this app called Umax - Become Hot catapulted on the App Store with a Looksmaxxing App.

The app is simple and easy to use with big buttons. It rates your attractiveness based on selfies and provides a "potential" score along with recommendations to improve looks.

Its features:

1. Analyzes jawline, masculinity, grooming, skin quality, hair etc from selfies using AI
2. Gives an "overall" attractiveness score out of 100 and compares you to others
3. Provides a higher "potential" score and sells products/routines to reach that potential

The products they sell are affiliate links to Amazon. App uses AI to analyze your selfies and gives you a rating but tells you that you have a high potential so you keep using the app. It charges a weekly subscription and a monthly subscription. $4 per week is cheap but if you continue to use it or forget it, it automatically rolls over.

There is only 1 person behind this app as you can see on the About page.

He makes approximately $500,000 Monthly Revenue from this app. If you look at the ratings, you'll see 19.2k ratings with 4.6 stars and #22 in Lifestyle category. I'm sure Apple will feature it soon or has already done so.

Will you try something like this? Or build something like this? Looksmaxxing is the next big trend if you check Google Trends.

500K MRR is a big estimate assuming all people who downloaded are still subscribers which wouldn't be the case most of the times

Walterwhit said:

Now its Men's turn. Surgeries for Men are famous in Korea. Watch any K-Drama to see a 40-year old man looking like they are in their 20s. Anyways, this app called Umax - Become Hot catapulted on the App Store with a Looksmaxxing App

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Have you even felt scalpel blade on your skin? I felt
So I would never go beauty surgery because 99% of them are without full anesthesia

Its a kpop thing, no I would not try this, thanks.

Is personalitymaxxing an upcharge or a separate app?

All you need is better hair!

Nothing beats woman-like hair and well matched beard or 0 beard.

Ok, is the app good? I know the niche is new and it's a trend and it will die / stabilize like everything else like AI.

If someone is into "quick cash", go in! There's ton of money to be made with looks maxing.

ExperimentalSEO said:

Is personalitymaxxing an upcharge or a separate app?

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I think you can maximize your personality by living by what fulfills you.

That's all.

Walterwhit said:

Will you try something like this? Or build something like this? Looksmaxxing is the next big trend if you check Google Trends.

Click to expand...

I hate money making as trend. It burns a hole in your mindset. At least that's the case for me.

Once you drop from the wave of trend, what's left for you? Burnout?

Walterwhit said:

1. Analyzes jawline, masculinity, grooming, skin quality, hair etc from selfies using AI

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Well, better professional ladies do that. I don't know what that AI data is trained on.

Probably some fcked up teenager idea of what man should look like!

Let me guess: 99% of suggesions is this: bald, with beard and with glasses. xD

IM Dude said:

Its a kpop thing, no I would not try this, thanks.

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KPOP on Urbandictionary: A strange thing that will little by little take your life time until you don't sleep. It is basically formed of crackheads, but this dorks can sing, dance, rap and everything they want to. If you try to listen to one or two songs you'll die because you'll become a hard kpop stan. Your grades will fall, your social life will disapear and your standards will raise too much to the point that you'll never have a boy/girlfriend. Once you enter is impossible to scape, even if you want. Be aware, this is dangerous.

That's what I would say about "trends as sources of income".

A lot of crypto projects is just trends and that's what happens - people go as quickly down as they went up.

Nope, this is not my thing, but this news generations are really interested on their apperance and to stay always social acceptable to other of their own generation, a million dollar idea and some one exploited the bug.

How did you calculate the potential earnings? I checked the app on play store it was released mid January 2024. So it's still new and already at 1M installs. That's insane.