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Looking to build a long term asset. Need advice

Discussion in 'White Hat SEO' started by 7yearitch, Jan 23, 2014.

  1. 7yearitch

    7yearitch Regular Member

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    hi,

    i found bhw after a year or so of wf. needless to say, i found this group of people more practical and less hype-y. let's get straight to the chase:

    i am a salesperson in the offline world, and make quite good money doing so. i am no stranger to pitching stuff, and hype, and all that. i should be better able to relate to the wf folks i guess because of my background but i relate to this forum better. not sure why.

    i am looking to build an asset online, and through some research, i'm thinking of going into white hat authority sites.

    i have no problems spending money on articles, web design, seo and whatnot. as i said, i want to have an online property as an investment, and well aware that it's neither free nor cheap.

    i just need someone to point me in the right direction. are authority sites the way to go? and how should i go about doing it?

    as a salesman, i am no stranger to marketing, investing, money management and the whole grind. i have no qualms of going blackhat if i need to. the reason i chose whitehat is that from my reading so far, it is claimed to be the most reliable and long-term. hat color does not phase me at all, as long as it works.

    i am currently putting money in offline financial products and not satisfied with the returns. looking at the results i see in this forum, online properties might get me better ROI.

    any help is really appreciated. thanks!
     
  2. Commoner

    Commoner Power Member

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    Hi 7yearitch,

    That was quite a unique name :)
    Basically, I was on the same track as you in establishing an authority website using white-hat techniques.
    I suggest you to view the BST Thread and observe experts creating websites. Based on your past experiences offline, there is not much difference in terms of marketing in online ventures hence you should be able to identify professional sellers, in terms of customer relationship services and quality services being rendered.

    In addition, your choice should complement your desired niche such as related industries (Sales, Marketing, PR etc.). My belief is that you possessed relevant knowledge and experiences in the respective industry.

    I'm on my way to complete my website(s) and get rewarded in the long haul, wishing you all the best in your online venture as well.

    Warmest Regards,
    Commoner
     
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  3. seocrab

    seocrab Senior Member

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    Don't get hung up with white hat and black hat labels, there's no clear distinction between them. 'Innocent' sites get hit all the time, it's not a fair game.

    Build a site that people will want to check daily. Hire some writers, invest in getting visitors from social networks, get into Google News and start building an empire. Regardless of niche, become an authority on 1 topic, give your expertise freely and people will come. If you're starting from scratch it helps to pick a topic you are already passionate about.
     
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  4. 7yearitch

    7yearitch Regular Member

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    hi seocrab,

    i read through your 14 day spamathon and was impressed by your experimental spirit. read every word. you didnt' update that thread though. curious to know how it went.

    i thought of doing something similar for fun. showed us that autoblog spam still works lol.

    anyway, i forgot to mention that due to my offline profession, i don't really have time to actually manage websites. it's a busy schedule.

    i did see some bst threads selling ready-made authority websites. i thought of the possibility of buying those up and build a collection of assets bit by bit.

    would that be a great way to go? anyone have any experience buying from those threads?

    i have some experience ranking websites, and due to lack of time i just outsource the seo. i find that for easier keywords i could do well with a $5 fiverr gig but for tougher ones i've had to use $100 plus bst services.

    so in a nutshell:

    1) buy ready-made authority sites from bst threads/other forums
    2) check competitor backlink profile/market presence
    3) determine which tools/backlink methods to match and eventually outperform competition
    4) buy seo services to match research in 3)
    5) monetize accordingly

    would this be something you would consider doing or would you put me in a straight-jacket and lock me up next to hannibal lecter for merely having thought this up?

    or should i start smaller? i need a point in the right direction. thanks!

    edit: just found out what happened to the site. great job!
     
  5. seocrab

    seocrab Senior Member

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    I think you'd benefit from doing a trial project and seeing how it goes before you invest heavily. If it goes well, scale it up.

    Blog spam/ auto-content does still work but it's definitely for short-term payouts.
     
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  6. erickishere

    erickishere Elite Member

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    Purchase a site from stfrank and see how it goes from there
     
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  7. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    Don't go with ready made authority site, trust me now you will not know what to do with it. i wasted closed to a grand and i had no idea what to do with it. And now i realized the niche was terrible to rank and monetize lol. Pretty F up eh?

    Anyway, i would suggest you to start really really small, if you already have knowledgea about sales, pitches and have decent budget (1k-2k), i would suggest you to do Media Buying, i am currently in 20% Media Buying 80% SEO, but no doubt Media Buying is quite fun if you have money to test.

    If you insist on SEO and website, i would say focusing on a small and easy competitive niches, once you have some good idea, you can scale it up later.
     
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  8. 7yearitch

    7yearitch Regular Member

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    thanks for the suggestion! i think it's close to what i'm looking for. will do my due diligence and give it a shot.

    have you bought from him? anything noteworthy to share?

    the sites could even be used to build blog networks. not that i'm interested in doing that, but it's a possiblity.

    thanks again for your help.
     
  9. 7yearitch

    7yearitch Regular Member

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    haha i got it from watching Full Metal Jacket. great movie, i highly recommend it. they were doing the morning drills and the drill sergeant was chanting a marching cadence for the troops to repeat.

    i don't remember the exact words; something to do with how ho chi minh is an s.o.b who had blue balls, crabs, and 7 year itch. LOL

    one of my fave movies.:cool:
     
  10. 7yearitch

    7yearitch Regular Member

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    wow that's quite a waste of money. well, it depends actually. as i said i'm new to this, but won't the provider of such services actually do keyword research to find good markets to get into?

    i mean, if they don't then what do customers get in terms of ROI? if i just wanted a random website full of content then i'd be better off making them myself, for what the authority site vendors charge.

    and yes, i did venture into media buying and got good results but then it requires me to be actively involved. i'm looking for a more automated source of income.

    through my research i've found that after i buy the authority sites, i would have to get the seo done and figure out a way to engage users and monetize properly.

    i'm ok with that, because i won't have time to build the whole thing from the ground up. i have some exp ranking sites, and i'm still learning seo from the ocean of data in this awesome place.

    anyway thanks for the heads up.

    i'll get one of the sites from the seller posted by ericshare and test it out. thanks seocrab.
     
  11. prab1996

    prab1996 Elite Member

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    you are salesman not a owner.
    (sorry for hard words)
    try black hat .

    there is nothing called white hat unless you pay for adwords.
    this is reality.

    try some experiments before making a long investment.
    -=-
     
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    Last edited: Jan 24, 2014
  12. 7yearitch

    7yearitch Regular Member

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    no offense taken, bro. we are all here to learn, that's the whole point. re your statement, yes, i am a salesperson, not a business owner - yet. that's the reason i'm here to make the transition.

    but then if you think about it, i am in a different situation from total newbs who have never tried to put something in front of someone and get the person to buy it.

    the reason i mentioned my background is to make it easier more experienced people to guide me. if you're saying that my sales exp does not mean anything when it comes to IM, then may be you're right. i don't know. as i said, i'm new to this.

    it would help if you explained to me why you think so. i'm all ears, ready to absorb.

    this is the bottom line of what i'm trying to get across in this thread:

    1) i have experience doing business in the front lines, ie directly pitching to customers. i'm not sure if that helps as far as being a business owner. you tell me.

    2) I have cash to spare. so i feel like i don't have to start at the bottom. i'm looking to buy online properties; doing it small scale as i learn the ropes then scaling up when i get the hang of it. again, may not be a wise idea. that's where you experts come in. if you say i have to start from the ground up, then you'll find me on the ground tomorrow morning.

    3) i don't mind people being harsh on me. heck, i make a living on having people be harsh on me. i will decide for myself whether the harshness has a gem hidden in there somewhere or is just plain harsh. that's a lot of harsh in one sentence. harsh. for good measure :rolleyes:

    i'm very fascinated with the world of IM and one day i just thought "i want to have some properties in IM". this is me working on turning those thoughts into reality.

    thanks for your feedback, prab. all the best to you!
     
  13. CredibleZephyre

    CredibleZephyre Registered Member

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    Personally being a salesperson is a huge boon when it comes to IM. I did sales for two years (not an industry veteran by any means but practiced) and knowing how to craft a pitch is an important skill. You will likely have more insight into what questions consumers will ask, how to present value, and where and how to ask for the sale. It's a different medium of course, so take that into consideration (i.e. you won't get a chance to answer those wonderful, unstructured, open ended questions face to face consumers love to ask). but regardless, that only applies to engagement once they are already on the site. The trick is getting exposure so more people DO get on the site (which you say you've done some SEO so I think you're in a good spot).

    As to what you're looking to do, an authority site is probably you're best bet. it's more long term definitely, though it may not pay off immediately it doesn't sound like that's the problem. I think the question is how much time are you willing to put into it. it depends on the topic you become an authority in. Some topics the information never changes, for instance recipes, you can always come up with thousands of recipes but there isn't going to be any industry changing shake up that's going to change the nature of a recipe, it's the same thing forever and ever. If you pick a topic where the information never changes it's really low maintenance and you can focus on optimizing the content. or it can be low maintenance if you want, no one is going to have issues if you don't regularly post, you just won't get return visitors because they know there is nothing new. At least with a topic like that you can practice and figure out what to expect without too much of an investment.

    I hope I helped at all
     
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  14. neuroplastic

    neuroplastic Junior Member

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    Authority sites are not the way to go...they are the only way to go.
     
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  15. prab1996

    prab1996 Elite Member

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    then try to buy a small site from meathead1234 , he own a flipping company and will be able to find you a site you need.

    -=-
     
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  16. Light5aber

    Light5aber Newbie

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    LOL, I share the same experience regarding WF and this forum. I've been WF a long time. I find the posters in this forum are more balanced and helpful as well.

    Doing sales in the offline world will definitely help you online if you pitching or marketing. The psychology of human are applicable for the most part, just different channels (online/offline). Sales are important for any businessman, they have to sell ideas to partners,investors, products to clients etc.

    Base on my SEO research an authority site, if done right will reap the best long term results. I agree with some posters here, there is barely any distinction between white hat and blackhat SEO. Google doesn't make distinctions. Google's main monetary method is still Adwords, that's how they make over 90% of their revenue.

    If we look at that aspect, the content on websites must be very original, dynamic and user friendly. Google must provide very good browsing and natural searching experience for users in order to make Adwords relevant. It is also terrible to put your livelihood on Google's every whim.

    Basically I see authority sites having 2 major benefits. First is that it provides natural results that Google and Google users love, hence able to survive Google's algorithm changes, and Secondly an authority site doesn't have to depend on Google to get all it's traffic.
     
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  17. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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  18. 7yearitch

    7yearitch Regular Member

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    wow thanks for pointing me in his direction! that meathead guy really knows his stuff! he deals in the higher end of the market, though, and i'm not ready to spend those sums of cash just yet. when i'm ready to scale, he'll be on my shortlist to contact.

    thanks prab!

    well, thanks for pointing that out. i'm aware that relying on adsense alone is not a great strategy in the long run, but in the short-term, it's a good way to test your skill.

    and i do appreciate the links! really helpful!

    as someone mentioned above, google doesn't really distinguish between white/black hats. a lot of white sites were penalized with no explanation.

    the best strategy would still be diversification, IMHO. but i do agree that playing by the rules at least lowers the risk of anything bad happening. great feedback

    wow that's quite a strong stand.

    you helped a lot. you reminded me of the importance of 'practice' and that's exactly what i intend to do now.

    i will practice buying ready-made websites and get them to bank someway, somehow.

    long term goal:
    to have enough confidence in my skill to be able to handle one of meathead's websites.

    i really appreciate all of the feedback.

    on a side note, here's what i've learned so far about adsense (correct me if i'm wrong):

    adsense/adwords is basically a gigantic lead-generation system set up by the google corp to help businesses gain clients from exposure to searching on the internet.

    business buy ads -> google shows ads on publishers based on indexing/algorithms etc

    user clicks on ads -> goes to business's website -> a) converts b) bounces

    so if i were google, i would track the conversion rate of my publishers, and de-index or penalize the non-performing ones.

    but non-performing here doesn't mean the user doesn't click. rather it means that there are a lot of clicks but no conversions.

    now if the customer was just dave's delicatessen down the street, the lack on cvr rate might be due to bad website design

    but if the customer was a site like amazon and the cvr is whack, than that must be the traffic.

    maybe that's why some adsense accounts get banned after they start making money for a while. i mean, just a hypothesis on my part.
     
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  19. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    Whatever the path you choose, we will wish you success. Just some tips is that before buying any services, you should always try to do the task yourself first. otherwise you will ripped off pretty easy. Even in BHW's BST. if you know what i am saying lol.

    Wish you luck and happy earning.:)
     
  20. Techxan

    Techxan Elite Member

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    This is a model I ran across recently that I see a lot of potential in, a bit to set up, but long term low maintenance and recurring revenue. I have just started to build one of these at a local level myself to test the concept.

    Find an industry that has lots of providers to provide a service that requires some sort of certification.

    For instance certified court reporters, Paralegals or something.

    Create a website about this service, including a list of certified vendors. Seed this directory with a good cross section of vendors, a few each from a number of larger cities, NAP but no out bound backlinks.

    Create a landing page to attract more of these vendors with the promise of a citation in your local vendor database. The citation is free, but also offer a premium page that highlights the service provider's business to vendors for under $80 a month that includes a backlink. They provide the content for this page, creating industry related content for your site for free.

    Build the home page for the person searching for this service to find a certified local provider. Do SEO, Social Media, and PPV to drive this traffic from the consumer.

    PM me and I can show you an example site, it has about 500+ ( I am guessing here going by the number of pages on the site) paying vendors (one of them is one of my SEO customers) who pay $79 a month for a one page premium listing, every single month (If I did all that right it is $39,500 in recurring monthly revenue). One job from this site makes him hundreds, or thousands of dollars, and he has told me he will rent that page forever.
     
    Last edited: Jan 25, 2014