Looking For Some Good SEO Tips For This Keyword Phrase

My friend owns a motorcycle store and want to rank for a fair few keyword phrases

this one has only 251k results but struggling to rank

yamaha yz450f

can anyone point me in the right direction, some tips would be great

I have used

keywords in title - <h1> tags, social bookmarking - link wheel - rss, tubemogul, only wire.

The domain im using has a PR of 3 and 3 years old.

Just a quick bumb,

would you say that keyword density is a factor today.

freeufcdotinfo said:

Just a quick bumb,

would you say that keyword density is a factor today.

Click to expand...

Hi,
Yes i was thinking of the same, perhaps he has stuffed his website with the keywords.
Follow the guidelines.
Also make sure that you use all the meta tags properly.
I guess you wont be using some meta tags, anyhow let us know.

You really need to do some intense reading on this. But, in regard to keyword density, it doesn't have the same relevancy as it used to. By that I mean that is you repeat the same word too much, the SE bots could consider that "keyword stuffing". Google bot, for example, can recognize synonyms of your keyword and really likes variety. This "latent semantic indexing" gives an overall impression of your page. The scope of your keywords used to be narrow, but now it is broad as a result of improved algorithms.
To start, you need to put your keywords/phrases in your page url, like yamaha_yz450f_your_location.html, etc.. For your main index page, use .htaccess to change the default page to a page with your keywords/phrases.
In regard to H tags, they don't have as much relevancy because link popularity is the gold standard of ranking, but you want to structure them in order, H1, H2, H3, etc. Also use bold, underline, and italics to highlight keywords.
This is just basic stuff and does not really scratch the surface. And, this is only on-page seo and a small part of ranking. However, with only 251k results, you should be able to rank high quickly. The down side is that there are not many people searching for this keyword/phrase, so you're probably not going to see a significant result. A great convesion rate is 5%, so if the total search volume is only 1000k, that's not much for all of your hard work.

This is a look at the competition research in Market Samurai for your keyword. It looks like you're up against some pretty heavy authority sites. This might be a bit of a challenge. Most of them have a domain age of 10+ years.

Each of them has a pretty hefty number of backlinks to the domain, and a large number of pages in the google index. When you have a very large site, you have the opportunity to do some interesting things with page rank sculpting that can push pr to your home page, your category pages or even your deep product or review pages. I don't know how large your friend's site is, but the ones he's going up against are pretty large. Most of the sites are in the DMOZ directory and several are in the Yahoo directory.

However, when looking at the BLP, or backlinks to the page column, it appears you might have some opportunities there. None of the pages shown have more than 35 backlinks to the ranking page.

I see you've mentioned some social bookmarking and a video? Have you written any reviews of this model? Where did you post them? Have you posted any articles to ezinearticles or goarticles? Did you create any hubpages? How about a squidoo lens? Have you put an article on scribd that links back to you? How about a UAW Submission? Done any blog commenting? How about social profile creation? Have you submitted a video to youtube? Notice 2 of the top 10 are youtube videos.

There are exceptions, but as a general rule, ranking is a numbers game. The oldest site, with the most pages, with the most links wins. If you can't be older, be bigger, if you can't be bigger. . . get more links.

I guess my point is. . You have to do more than your competitors. If they have 150 backlinks. . . you need more. How many more? The answer to that is ALWAYS . . . As many as it takes.

Good Luck to you. Don't give up. I'm in a very competitive market where most of the sites are 10+ years old. In the last 2 years, a "new guy" has popped up and surprised all of us. Why? because he's been consistently building good links. We've had to re-evaluate our efforts and take a little closer look at what we've been doing. If this new guy can come in my market and be competitive, then with the right effort in your market, so can you.

Niksa