Looking for methods to influence PASF (people also searched for)
- Thread starter herne01
- Start date
- Oct 28, 2020
- 11,663
- 14,636
PASF is being generated by google, I don't think you can influence that, only google can influence their own internal mechanisms 
You're probably referring to PAA, and that's a different story and it has to do with content optimization, using schemas, having good topical authority, etc.
You're probably referring to PAA, and that's a different story and it has to do with content optimization, using schemas, having good topical authority, etc.
Yeah, I’ve played around with PASF a bit. It’s basically one of those underrated SERP signals that shows you how people actually refine their searches after clicking something on Google. Most of the value is in keyword ideas and intent gaps, not some hack to “rank inside it.”
If you’re trying to “influence” it directly, that’s where people get it wrong — you can’t really control it, it’s generated from user behavior and query patterns.
The smart play is just using it as a research layer: see what shows up, then build content that actually answers those follow-up searches better than the pages people bounced from.
It’s less about gaming it and more about reading what Google is already telling you about intent shifts.
If you’re consistent with that, PASF kind of takes care of itself in the background.
If you’re trying to “influence” it directly, that’s where people get it wrong — you can’t really control it, it’s generated from user behavior and query patterns.
The smart play is just using it as a research layer: see what shows up, then build content that actually answers those follow-up searches better than the pages people bounced from.
It’s less about gaming it and more about reading what Google is already telling you about intent shifts.
If you’re consistent with that, PASF kind of takes care of itself in the background.
- Aug 9, 2017
- 5,581
- 6,872
I've never seen a service offering 'people also searched for' boosting. Searchbox autocomplete manipulation yes, search volume manipulation yes, 'people also searched for' manipulation no. The fact there aren't dozens of such services out there tells me it's not particularly feasible - at least not in a price range that offers ROI.