looking for ideas to help conversion

hey, i need some ideas to help conversions for me seo company. right now i have free seo quote and enter details. but its not converting. i think the font sucks also. but what are some suggestions to make someone that is looking for seo services fill out a contact request form. should i do with a question or a statement. please let me know ideas to really make it pop. thanks

Offer something valuable/useful for free in return for them signing up.

Just started listening to this podcast about conversion optimisation of pages. http://www.smartpassiveincome.com/rapid-list-building/
Maybe it will help you with what you need. Good stuff in any case.

Offer a link audit for free. You need to collect their name/email/website (and phone number if you can)

If you offer a free ebook 90% of your list will be "SEO experts" that don't have a clue and are stretching to find something they can use.

Make your offer appeal to "buyers" and not SEO industry clowns.

Also, don't use the generic "free report" scripts - your best leads will be those that fill out their info in order to take you up on your free link audit offer. That means they are warm and interested. Then contact then, tell them you will do the audit - and make sure to schedule a follow up call to go over their link profile - when you call them have them be in front of their computer - send them a report and go over it with them...highlighting everything - then go for the close.

i understand that. i want to offer free website audit. but is a great catchy phrase to use to make them want to fill out the simple form?

"want a free link audit?
enter details"

anything better and more persuasive?