Thank you for sharing your knowledge with everyone!!
1. Let's assume I own Ford and want to sell more Ford Mustangs (brand name). For the sake of this scenario we will also assume the targeted users have never heard of Ford but are highly receptive to new brands because the product type is in high demand... Would it be more beneficial to target users who like Chevrolet Camaros (competitor brand, same niche), sports cars (product type), or fans of major dealership FB pages (opposing retailers). If the answer is all three, should we target each one individually with their own ad?
2a. Should we advertise for page likes or website clicks? It feels like it's harder to reach back out to our fans. Granted we have less than 2500 fans but even still, 10-35 impressions seems unreasonably low per post.
2b. OR should we build 10 product landing pages and create 10 ads targeting differing demo's (maybe with some crossover) for site clicks within the niche and have them buy directly from the individual product landing page? Is that a better option than using the 10 ads to send them straight to the product page within the ecommerce site?
2c. Again, speaking in generalizations, would option 2b net higher conversions than using 1 ad to direct the entire demo to the homepage / a single landing page. (Whichever is more effective)
3. Should we avoid creating ads directly through our brand and personal FB pages.
Im sure I can think of a dozen more questions but I'm not looking for a babysitter and this question became unintentionally long winded lol. Tyvm for your willingness to help. We can speak on this in detail through Skype moving forward if need be.