Looking for Data/Studies that show a brand's YT channel complementing SEO strategies

What I'm NOT looking for is anything on YouTube SEO.

Long story short, one of my clients is thinking of getting rid of their YT channel as it's too costly to maintain in its current form (with a dedicated presenter & in-house editing team)

I'm trying to convince their CMO that we, the SEO team, could make use of the editing team to create more content and help our SEO strategies.

Every bone in my body says that a good YT channel is fantastic for branding (which is good for SEO) and that videos embedded in my SEO content are going to help the organic performance of said content, but I can't find any studies, data or examples to back it up.

I'd also appreciate any examples of brands that are using traditional organic Google search and YouTube side by side to help build a brand.

Thanks in advance.

Instead of scrapping it, could you repurpose snippets from old videos for social media? Might be a cheaper way to keep the brand visible and help with off-page SEO.

If the CMO wants hard data, show them how video search is growing. SERPs are shifting toward mixed media, and embedded videos reduce bounce rates + increase time on page, which indirectly helps rankings.

NeedMyLink said:

If the CMO wants hard data, show them how video search is growing. SERPs are shifting toward mixed media, and embedded videos reduce bounce rates + increase time on page, which indirectly helps rankings.

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That's my question - where can I find such data?

Absolutely—leveraging an in-house video team for SEO content is a no-brainer. Embedded videos boost engagement, dwell time, and rankings. Brands like Ahrefs and HubSpot masterfully combine YouTube and organic search for dominance.

You could try uploading content to social media and redirecting to your website