Hey guys, I'm a certified lurker. Been wandering these parts for quite some time soaking in as much information as I possibly can. It's come to the point that I'm ready to start something and I'm in need of some advice. I recently got ahold of a pretty awesome seo related domain name, and am ready to start building a website around it. My main question is, do I outsource the services... or purchase the software to provide them myself. If anyone could share their experiences it would be fantastic.