When you say automation what do you mean? Is there a way to put ads online instantly? Because have seen a few Philippines guys put ads on Bing for hours and doesn't come off
This is not a fully automated tool, MAX is more of a campaigner, it does not write ads or do creative.
The thing is no human can make a statistic analysts based on time/bid/budget/performance in order to optimize a campaign perfectly. We packed it with smart recommendations, click fraud and customize reports (in addition to the bid and budget optimization) and it is an amazing tool, but in the end it is a tool, it will be as good as the person who is using it.
I believe in the near future most serious advertisers will use automated tools and whoever won't, will be in a disadvantage. I can tell you we see the improvement with every single advertiser who is using the tool, because there is no way a human can get to this level.
I know it all sounds a little self promoting as it is our tool, and I can tell you other tools out there are doing a good job as well, but you did asked what we are using
At agency we used Opteo, if is fine tool. I liked the tool because it gives me data-driven suggestions, but of course, I still need to take into consideration effect of those changes
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.