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Long Tail KW's paradox

Discussion in 'White Hat SEO' started by omoxx, Mar 25, 2009.

  1. omoxx

    omoxx Regular Member

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    Hi there: I was following a video on Long Tail KW's, and there is something I don't get.
    Example:
    Step 1: "Lower Back Pain Excercises" has12100 searches avg last month and (intitle & "") competition:1030; more than 5 Adword ads and Spyfu between $0.50 to $1.47.

    Step 2: I went to Yahoo for a longer tail and found "Chronic Lower Back Pain Excercises"

    Step 3: Repeat Step 1(with longer tail KW) and this time the search amount is lower and the rest is "Not enough data".

    Paradox: the longer the KW, the lower search and competition amounts!
    (Why do we look for longer tails KW ,then?)
    Thank you
     
  2. hawke

    hawke Power Member

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    The longer the keyword, the more targeted the searcher, the fewer the results, but the more likely they'll click/buy what your offering.

    :)
     
  3. metaldragon

    metaldragon Regular Member

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    because with enough of them you will have decent traffic.
     
  4. gun-shy315

    gun-shy315 Regular Member Premium Member

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    The quick answer: Longtail = less competition, but if your keyword is too long then you won't get much traffic...if any.

    If you're targeting longtail keywords that are too long, you're missing out on a bunch of traffic. You need to use keyword research tools to find the keywords you want to target, not SERPS.

    If your using quotes while searching, the results will show every page Google has in their index with that exact phrase (your longtail keyword). This doesn't necessarily mean all those search results are competition. Typically in a search with quotes, for a longtail keyword, around 75% of the results are NOT optimized for that keyword. So...in reality you have about 1/4th the competition you thought. Something to think about if you do any article marketing.

    Good Luck,
    gun-shy
     
  5. amnesia623

    amnesia623 Newbie

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    What video are you following? I would like to learn the basics of this as well...
     
  6. omoxx

    omoxx Regular Member

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    • Thanks Thanks x 1
  7. plateau

    plateau Regular Member

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    Yes do target long tail keywords. Example : no one is gonna buy something by searching "dog training" but more likely to buy something by searching "how to train my dog" or even more targeted "how to train my canine dog"...

    What's even better is that there's gonna be less competition for those long tail keywords and you should be able to rank easier for those long tail terms :)
     
  8. dragunov

    dragunov BANNED BANNED

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    If you rank good for multiple long tail KW...then it can help a lot in your site getting good position for the shorter/main KW as well..

    So if your niche is very competitive it is better to start with long tail KWs
     
  9. rawasch

    rawasch Junior Member

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    The trick is to choose the right long tail keywords: The ones with a very small competition but still with a relatively high numer of searches. And yes, those exist!
     
  10. megabump

    megabump Registered Member

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    Both reasons have been mentioned... because the competition is less and the conversions are higher.

    Its better to convert 10% of 20 visitors than 1% of 100.

    I did SEO for a company selling pepper spray and they were bidding on the phrase "pepper spray". Needless to say it was the biggest money drain in their campaign. People searching for pepper spray could be searching for 100 other things, other than wanting to purchase a can of it.
     
  11. psychoul

    psychoul Junior Member

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    since we are on the subject, what do you guys consider as a low competition? (in matter of google results in quotes)

    Thanks
     
  12. rawasch

    rawasch Junior Member

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    The maximum i go for is ~ 50000 results, however I usually try to go for keywords that have much less than that.
     
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  13. kovah

    kovah Newbie

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    You'd have to be careful though that you are still creating terms that people would search for "canine dog" doesn't make sense so i'm pretty sure no one would ever write "how to train my canine dog" into a search engine....you would be better with like "how to train my disobedient dog"
     
  14. bmatthews

    bmatthews Regular Member

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    I find that long tail keywords can only produce when you've got loads.