Long Tail Keywords

YoungArt

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A long tail keyword consist of 3 - 5 words. For example: "best white sneakers for men"

Long tail keywords are apparently easier to rank for than short KW. However, often long tail KW's have got a low monthly search volume. Also long tail KW are always more specific.
 

Vortexads

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Long tail keywords are the ones that people use when they are closer to bottom of the sales funnel.
Example:
general kw: vacation
long tail: vacation house countryside Dordogne
 

NeoThePrime

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Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms.
 

Jay Yadav

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Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Source: wordtracker
 
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