Long Tail Keywords for PPC

Discussion in 'General PPC Discussion' started by Bobtx85, Oct 28, 2016.

  1. Bobtx85

    Bobtx85 Registered Member

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    So I have a local business pay per call campaign in the home improvement niche. I would love to break into adwords or Bing, but in this niche I know the competition spends huge amounts on PPC (the client i work with spends ~$15k/month and they aren't even consistently in the top spots).

    I'd love some peoples' thoughts on whether in such a hyper-competitive PPC niche it's worth trying to go after long tail keywords. Does this approach even still work anymore?