1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Long Tail Keywords for PPC

Discussion in 'General PPC Discussion' started by Bobtx85, Oct 28, 2016.

  1. Bobtx85

    Bobtx85 Registered Member

    Joined:
    May 30, 2016
    Messages:
    85
    Likes Received:
    21
    Gender:
    Male
    So I have a local business pay per call campaign in the home improvement niche. I would love to break into adwords or Bing, but in this niche I know the competition spends huge amounts on PPC (the client i work with spends ~$15k/month and they aren't even consistently in the top spots).

    I'd love some peoples' thoughts on whether in such a hyper-competitive PPC niche it's worth trying to go after long tail keywords. Does this approach even still work anymore?