Long Tail Ecommerce KW Research

I have a question about long tail keywords for an ecommerce site. The ecommerce site im working with sales airplane propellers. So for example theres tons of variations of the same product with slight changes such as Sensenich Rotax Carbon Fiber Propeller, Sensenich Rotax Steel Propeller, Sensenich Rotax Aluminum Propeller. So even though these are the names of the products none of these phrases get searches in but Carbon Fiber Propeller gets 100 something searches, carbon fiber prop gets like 50, propellers gets a high amount, and then the same variations for the steel and aluminum ones get varying amounts of searches but not in the same order, so props would get more searches then propeller in the aluminum category but not steel.

Im not sure really how google targets the individual keywords in the set since the whole phrase gets no searches. Im getting really confused and not sure what or how to target. I really don?t want to have to keep changing between prop, props, propellers, etc based on their ranking for each set but will if need be. Also there are a lot of products that have the same exact name but have a different part number. How would I differentiate in google so that im not getting duplicate content penalties? Just change the description / content? Thanks.

You're just getting the search amounts for that exact phase searched in that particular order. Depending on the competitiveness of that keyword/search term, you can still rank for other search terms just by having those keywords in your title.

Veyron

Thanks for the quick reply. So if I target Sensenich Rotax Aluminum Propeller, I can technically rank for any of those individual words or phrases in that set? How do I determine which variation though to target over another? Just calculate each of the individual keyword search volumes for the different variations and whatever has the most go after that?

Long tails keywords could take you more traffic and sales, but you need to do many, not just one, two...

use your long tail keywords no matter how much search results they get. it is just a good way to gain some extra traffic.

Make the highest volume keyword the target of your onsite SEO, so put it in the URL and Title tag. Then use H1, H2, H3 tags for the lower volume keywords. H tags are great for longtail traffic.

What kind of software helps create long tail keywords?