location of the server a factor to local ranking ?

Sarseo

Regular Member

Jun 30, 2015

219

28

• Jun 22, 2016

• #1

HI Everyone ,

is the location of the server a factor to local ranking ?

 

G

godspeed007

BANNED

Jan 10, 2013

768

285

• Jun 22, 2016

• #2

Yes it is.

 

vups

Junior Member

Jun 13, 2016

103

65

• Jun 22, 2016

• #3

No, it can't be.

 

mister_digital

Junior Member

Jun 22, 2016

102

6

• Jun 22, 2016

• #4

Nope it's not, most clusters of servers are located in a major regions for logistical purposes... San Fran, New York etc. Google wouldn't expect you to be hosting a server in your bedroom so you can have better rankings.

 

L

LuckyDeath

Newbie

Jan 25, 2015

11

5

• Jun 22, 2016

• #5

Only way it could be ranking factor is page speed. If server is closer to your visitor, site is loaded faster. For that purpose exists something called "CDN".

 

bartosimpsonio

Elite Member

Executive VIP

Jr. VIP

Mar 21, 2013

24,810

31,580

• Jun 22, 2016

• #6

It used to be long ago. Not any more.

 

Lone Wolf

Junior Member

Aug 27, 2015

151

35

• Jun 22, 2016

• #7

Maybe it makes a really minor difference, but I'd be more worried about getting links than the server location of my site.

 

jollyman

Elite Member

Aug 29, 2013

1,817

301

• Jun 23, 2016

• #8

Nope, According to Google its irrelevant for SEO. So, You definitely don't need to host your website in any specific geographic location. All you need is reliable server that offer minimal downtime, support user friendly.

 

C

CyberSwell

Newbie

Jun 22, 2016

8

0

• Jun 23, 2016

• #9

I think yes. But recently i use Google Cloud to say "HEy Google ! I use your tools ! Please be cute with me !"

 

LordCameltoe

Power Member

Mar 2, 2011

698

466

• Jun 23, 2016

• #10

I think the only factor it can influence is how quickly a page can load because server response time is quicker when the server is closer to the user. This may increase user experience and decrease bounce rate (which is a ranking factor).

However, when it comes to overrall influence for SEO, its very minimal. It doesn't hurt to be close to your target audience, but its not a necessity.

 

SEO Pearl

Elite Member

Jr. VIP

Sep 20, 2015

2,922

266

• Jun 23, 2016

• #11

Local hosting plays a very small role in SEO, but in most cases it's irrelevant, So don't worry about the server's location just hosted a website that will give your users fast access to it.