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Localized Domain For Offline Marketing?

Discussion in 'Offline Marketing' started by TheBHCat, May 22, 2009.

  1. TheBHCat

    TheBHCat Junior Member

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    I'm about to start my first offline campaign, and I have all of the details worked out in my head, except for the domain name.

    My plan:

    I am going to be promoting a dog training eBook. I have plenty of connections at local veterinary clinics and pet stores, and plan on making (well, probably hiring someone at GAF to make, as my creative designing skills are next to none) an attractive flyer to leave at these places. I'll have no trouble getting these in high-traffic, very targetted areas. I plan on redirecting the domain I choose directly to my affiliate link.

    My problem:

    I'm up in the air as far as what type of domain would be better for this. Should I go with something localized such as www. (insertcitynamehere)dogtraining. com *or* would that sound too cheezy?

    Being as the product's landing page isn't formatted for my city, I am worried that using my city's name in the domain would turn people off because it sounds / looks kind of spammy.

    Does anyone have any experience with this sort of thing / have any advice to offer?
     
    Last edited: May 22, 2009
  2. ChanzGrande

    ChanzGrande Jr. VIP Jr. VIP Premium Member

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    Go with a generic domain name, and consider making sub-domains for any city's you try to target?

    baseurl: example.com
    targeted:lasvegas.example.com

    Maybe that is a decent idea. I am unsure of any seo implications. Good luck!
     
  3. BlackFiTTed

    BlackFiTTed Newbie

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    Problem with this is no HTTPs if I'm not mistaken. As for the domain, maybe you can make it your phone number .com and if they call you you can further pre-sell them. Just a thought... :chairshot
     
  4. acesUP

    acesUP Registered Member

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    sub domains is what i would suggest as well. when people look at these they tend to think you are bigger than you are and must be targeting all cities.
     
  5. mdhawt

    mdhawt Regular Member

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    sub domains is inexpensive as well, but a geo targeted domeain has a better chance of being available for registration
     
  6. grafxextreme

    grafxextreme Regular Member

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    Mdhawt, could you clarify this for me, please?

    Thanks!
     
  7. nj1485

    nj1485 Registered Member

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    Subdomais are free and will work well.You can also have an unlimited number.
    If you have a generic domain, consider if you will be able to rank for keywords. If you are doing offline marketing exclusively then the generic doamin is fine.

    I always set things up from the beginning with thoughts of selling the site at a later date if I chose to.
     
  8. mdhawt

    mdhawt Regular Member

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    GolfClubsChesterNJ.com is a geo target domain
     
    Last edited: Aug 23, 2009
  9. hannahbanana

    hannahbanana Registered Member

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    Yeah, add another check for the subdomain idea. It's cheaper and will look better.