Aghh don't be so cheap lol... do you know how many clients I have gotten just using their geogrid feature to show potential clients where they rank and more importantly who ranks above them! Once they see their competition above them in the GRID they are like WTH... sold! Done deal! I don't really use much of the other features to be honest except for the tracking, but take a peak at the video I made that shows you what I am talking about https://thedailysem.com/local-viking-review/
They also have some cool reporting you can set up to run every week as well, but I only have it running for a few clients.