Basically I have a friend whose relative has a local tree care business. Their site is completely from top to bottom all "whitehat". Organic (local) traffic, webdesign was paid for, etc etc etc. Absolutely nothing fishy and I'd like to keep in line with that therefore why I'm posting in this section. Basically here's the recap: She's second on "Hampton Roads Tree Removal" when typing that on Google She wants to be higher on "Hampton Roads Tree Care" (ditto) I really haven't done pure whitehat SEO'ing for a website before. If anyone has any tips and advice I'd sure appreciate it.