Local Service Business: SEO plan

max555 · Feb 20, 2022

Hi Everyone,

In one of my projects, I am trying to build a local business here in the U.S., which provides services to people in large cities (not a home improvement, the niche is much smaller).

So, I went about it by opening LLC, starting a website on a new domain -yes, I know (aged domains and all that good stuff...), I am not desperate for revenue right now, can wait with that for about a year or so.

The essence of the business is that I or my future staff will go to a client location, provide a service there and fly back.

The SEO plan is the following:
1) Start a website and publish 40-50 pages/posts: Currently, the website is 1.5 months old with 30 pages/posts currently on it. All the technical SEO I was doing myself and I hired a writer on upwork, who generated content.
2) Local citations.
The plan is to promote 'location' pages.
I am currently located in the Midwest and plan to provide services in Chicago, NYC, Miami and etc. How do I go about local addresses? Do I need to use just random address generators like this one (https://www.fakepersongenerator.com/random-address) and use one fake NYC address across all local boards for NYC locations, one fake Miami address across all local boards for Miami locations and etc. or there is a smarter way about it? I plan to use BrightlLocal for local citations if that matters.
Also, is it smart to use those fake addresses when registering GMB profiles (separate profile per service location) or there is a better way to do it?

3) Backlinks: Keywords I am competing for are of medium KD, so I will need some backlinks.
I have 5 backlinks so far (4 do-follow), but will need much more. What might be a good strategy for a brand new local service business? What should I focus on first?

4) Content.
I am itching to play with AI-generated content (use its' help to write content, not just plug and play), but not sure that it will be beneficial for this project. Do you think it makes sense to invest some resources into it? Is outperforming competitors in terms of content volume is important for a local service business?

I sincerely appreciate your help.
Max555

Roger Marquez · Feb 21, 2022

wait...wut?

max555 · Feb 21, 2022

Sorry, what is unclear?

hreyhrey · Feb 21, 2022

Roger Marquez said:
wait...wut?

Dumb response, why bother replying?

max555 said:
Hi Everyone,

In one of my projects, I am trying to build a local business here in the U.S., which provides services to people in large cities (not a home improvement, the niche is much smaller).

So, I went about it by opening LLC, starting a website on a new domain -yes, I know (aged domains and all that good stuff...), I am not desperate for revenue right now, can wait with that for about a year or so.

The essence of the business is that I or my future staff will go to a client location, provide a service there and fly back.

The SEO plan is the following:
1) Start a website and publish 40-50 pages/posts: Currently, the website is 1.5 months old with 30 pages/posts currently on it. All the technical SEO I was doing myself and I hired a writer on upwork, who generated content.
2) Local citations.
The plan is to promote 'location' pages.
I am currently located in the Midwest and plan to provide services in Chicago, NYC, Miami and etc. How do I go about local addresses? Do I need to use just random address generators like this one (https://www.fakepersongenerator.com/random-address) and use one fake NYC address across all local boards for NYC locations, one fake Miami address across all local boards for Miami locations and etc. or there is a smarter way about it? I plan to use BrightlLocal for local citations if that matters.
Also, is it smart to use those fake addresses when registering GMB profiles (separate profile per service location) or there is a better way to do it?

3) Backlinks: Keywords I am competing for are of medium KD, so I will need some backlinks.
I have 5 backlinks so far (4 do-follow), but will need much more. What might be a good strategy for a brand new local service business? What should I focus on first?

4) Content.
I am itching to play with AI-generated content (use its' help to write content, not just plug and play), but not sure that it will be beneficial for this project. Do you think it makes sense to invest some resources into it? Is outperforming competitors in terms of content volume is important for a local service business?

I sincerely appreciate your help.
Max555

Plan seems solid but I’d really calculate the costs on this before jumping into hiring writers and all that.

For local addresses, id leave them blank for everything except the GMB verification. Why risk a fake address on citations which. Could fuck up a whole lot more.

There’s tons of AI content and tools out now. I’d go try them out and just keep testinf

BlogPro · Feb 21, 2022

max555 said:
The SEO plan is the following:
1) Start a website and publish 40-50 pages/posts: Currently, the website is 1.5 months old with 30 pages/posts currently on it. All the technical SEO I was doing myself and I hired a writer on upwork, who generated content.

This is a good start. Hope you've performed high-quality keyword research and are not arbitrarily creating pages.

Try to rank for areas that you plan to serve. Create high-quality local pages, explain your service offerings, add in a price estimator and a place to contact you. Essentially, add value to the page. Don't make a single page with a wall of text for "Plumbers in Chicago".

max555 said:
2) Local citations.
The plan is to promote 'location' pages.
I am currently located in the Midwest and plan to provide services in Chicago, NYC, Miami and etc. How do I go about local addresses? Do I need to use just random address generators like this one (https://www.fakepersongenerator.com/random-address) and use one fake NYC address across all local boards for NYC locations, one fake Miami address across all local boards for Miami locations and etc. or there is a smarter way about it? I plan to use BrightlLocal for local citations if that matters.
Also, is it smart to use those fake addresses when registering GMB profiles (separate profile per service location) or there is a better way to do it?

See above.

Also, find and rent a virtual office that has NOT been overused in locations that you intend to service. Emphasis on the "not overused" part. You don't want address conflicts.

When you create the local listing page, add the appropriate NAP details from your GMB profile.

When propagating your citation, ensure the business name is same for all cities.

Go to Ringba.com and get a number with a local area code. They have a pay-as-you-go plan that will let you create local numbers for $3/ month. And you pay only for the calls generated.

Propagate your citation in maximum local listings. Set your website to https://domain/{cityname}

Let every city you target become its own silo.

So instead of creating https://domain.com/plumbers-in-chicago have https://domain/chicago/plumbers - the latter being the page I talked above.

Don't go for fake addresses for citations, if this is a real business.

You can also set the "Areas services" in GMB - but it rarely surpasses local businesses.

max555 said:
3) Backlinks: Keywords I am competing for are of medium KD, so I will need some backlinks.
I have 5 backlinks so far (4 do-follow), but will need much more. What might be a good strategy for a brand new local service business? What should I focus on first?

Get your citation game on point first. Then try and run a local PR.

Post that you can purchase some decent quality links from the BST here.

max555 said:
4) Content.
I am itching to play with AI-generated content (use its' help to write content, not just plug and play), but not sure that it will be beneficial for this project. Do you think it makes sense to invest some resources into it? Is outperforming competitors in terms of content volume is important for a local service business?

I'd steer clear off of AI content on a business site. Google has started 'not-indexing' pages that they deem low in value. So avoid doing that.

Having too many ranking pages is no longer the solution. Have a few high-quality pages that rank for several keywords, is.

Scadush · Jul 19, 2022

Hey Max, sorry for the late reply. In a nutshell, you are focusing on the wrong thing for a local business. The website is ok for branding your business, but Google is the new homepage, which means your Google profile and everything you can do to get into the map-pack for your most highly searched non-geo related keywords is the goal. To do this (and I have posted this before) you need to do the following:

1. Optimize the GMB
2. Post regularly
3. Add pictures
4. Add necessary Main Directories and also for your Niche
5. Run CTR every month from 4G mobile proxies only. (do not use desktop bot software or services that use residential proxies - there is a good service we have used with great success and it's now available recently on Legiit. Search on the platform for - Dominate Map Pack Rankings With 4G CTR Manipulation)
6. Provide monthly reports from Insights to your client on growth - Calls, Directions, Website Clicks, keywords, and past year/month comparisons.

1-4 can be set up the first month. The CTR will give you more searches and maps each month as Google sees activity and rewards you for it!. You will also keep your clients forever as long as you do it every month.

Good Luck

danilnetu · Nov 23, 2022

max555 said:
Hi Everyone,

In one of my projects, I am trying to build a local business here in the U.S., which provides services to people in large cities (not a home improvement, the niche is much smaller).

So, I went about it by opening LLC, starting a website on a new domain -yes, I know (aged domains and all that good stuff...), I am not desperate for revenue right now, can wait with that for about a year or so.

The essence of the business is that I or my future staff will go to a client location, provide a service there and fly back.

The SEO plan is the following:
1) Start a website and publish 40-50 pages/posts: Currently, the website is 1.5 months old with 30 pages/posts currently on it. All the technical SEO I was doing myself and I hired a writer on upwork, who generated content.
2) Local citations.
The plan is to promote 'location' pages.
I am currently located in the Midwest and plan to provide services in Chicago, NYC, Miami and etc. How do I go about local addresses? Do I need to use just random address generators like this one (https://www.fakepersongenerator.com/random-address) and use one fake NYC address across all local boards for NYC locations, one fake Miami address across all local boards for Miami locations and etc. or there is a smarter way about it? I plan to use BrightlLocal for local citations if that matters.
Also, is it smart to use those fake addresses when registering GMB profiles (separate profile per service location) or there is a better way to do it?

3) Backlinks: Keywords I am competing for are of medium KD, so I will need some backlinks.
I have 5 backlinks so far (4 do-follow), but will need much more. What might be a good strategy for a brand new local service business? What should I focus on first?

4) Content.
I am itching to play with AI-generated content (use its' help to write content, not just plug and play), but not sure that it will be beneficial for this project. Do you think it makes sense to invest some resources into it? Is outperforming competitors in terms of content volume is important for a local service business?

I sincerely appreciate your help.
Max555

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Local Service Business: SEO plan

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