local seo using google my business

danmrsn said:

I have a client who offers home services and wants to extend his practice across 4 close-by cities (all within 1 hour driving).
I have an idea to buy 4 different domains with his service and each city name (ex. homeservicenorthampton.com, homeservicebedford.com, etc) build for each of them a google my business and redirect all the sites to a main one.
What do you think of this idea?

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RolandNL said:

I would rather make one domain homeservice.com and make specific location pages. So homeservice.com/northhampton , homeservice.com/bedford etc. And in those specific pages fully focus on your keyword + location. It would be way more organized and saves time if you would start with linkbuilding later on

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