Alrighty BWH'ers, I've got the organic SEO learning pretty much down at this point and I'm "moving on up" to the local SEO, but I gotta tell ya, I have a lot of question marks. My goal, as I see it, is to get a listing to the top position in it's listed city AND in every zip code search within said city. With massive amounts of organic work on it's webpage and it's G+Local page maxed out with everything under the sun, I would still wonder if it's even possible. From what I can see there is an SEO bump that can make listings appear even in a neighboring city, but when zip codes are used it seems big G gives a lot more weight to the businesses within said zip code making that type of search hard to beat. theoretically, in order to beat them you'd have to have so much SEO that no one could come close to your sites juice. This would make sense on G's part in that it would be near impossible to gain top position on most things, but if you have a client and they want to rank in "City A," technically you'd need to rank in every zip code because when G gets a generic search for say, "auto repair," it will couple that with the zip code the G account is logged into. Is there a guru in the house? Anybody wanna take me to school?