Local SEO Question

Besides all of the other normal local SEO workflows. Any thoughts on doing link building to a Google Map URL? Has anyone tested this and have an opinion on whether to stay completely away from it or its okay to mix it in. My thoughts are to use Brand with variations of service-oriented long-tail keywords with a very few geographical targeted in there.

Some examples would be:

Brand - Service1
Brand Affordable Service2 City
Service1 in City State by Brand

Obviously I'm not considering doing a large count backlink dump with this.

For local SEO, Google maps citations are no longer something that Google takes into account. You should focus on optimizing your Google My Bussines card in a proper way and achieving 5-star reviews.

@elmarketero do you have a link to a reference re: G not taking citations into account? thanks.