Local SEO question on keyword research

In my area a lot of the keywords I can locate have on average like 10 searches a month. There just literally are not many people searching for these things. I'm talking generic terms.

city_here insurance: gets like 10 searches.

I'm trying county_insurance too but it isn't much better.

I'm trying to come up with other keywords outside the box, like "flooded basement" or "natural disaster here" or "car broken into" and whatnot as an example.
Is this normal?

My city has 60k people living here.

Just curious if this is normal or if my city just isn't searching online.

BM, with the Google keyword tool, you can set the target location to your city. Once you do this, you can eliminate the [city] part of your search phrase and focus on your core keyword [insurance]. People in the city, aren't always going to type in the city but instead they will type in the core keyword in which you will get more search queries.

Outside of this tip, there are a ton of other ways you can generate local traffic to your site outside of Google. You just have to think outside of the box

Local keyword data is notoriously difficult to get outside of just paying for it.

like SolidTactics said. eliminate the city name and set the target location to your county and surrounding counties. Google 'how to do local keyword research with keyword planner' there are a ton of guides on how to do this. its extremely easy and you can save your preferences to only research those specific areas if you mainly do local keyword research

Thanks. I had done that before, it gives max 30 searches a month. i guess i'm just more used to 10,000 search numbers that the 30 seems super low, but in local that could be a lead a day for one keyword, so that makes sense.

Thanks guys!

When the traffic is that low, I will often look to bigger nearby cities, and see what is popular there. Should give you some insight : )

BlueSteele said:

When the traffic is that low, I will often look to bigger nearby cities, and see what is popular there. Should give you some insight : )

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yes! go beyond city/county limits. Ready to buy customers who are researching for a product or service will travel to get the best deal or best service. these are the customers your targeting as it is