1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Local SEO Link Building Strategy

Discussion in 'Link Building' started by Jet Lyfe, Apr 4, 2014.

  1. Jet Lyfe

    Jet Lyfe Registered Member

    Joined:
    Oct 9, 2013
    Messages:
    94
    Likes Received:
    53
    So I've acquired a "client", sort of. It's a good friend of mine who owns a plumbing business. My goal is to rank the website I just created for him on page 1 of google. I'm targeting the keywords "city + plumber" "plumber + city" etc.

    I'd like to discuss various tactics for ranking local businesses in google. I'm interested in methods for ranking in the 7 box as well as organic SERPs.

    So far, I've established content, fixed citations for NAP, and built new citations (about 40) with backlinks.

    I'm wondering what type of link building strategy I should pursue. If anybody wants to chat, PM me for my skype. Thanks.
     
    • Thanks Thanks x 1
  2. SeanAustin

    SeanAustin Power Member

    Joined:
    Mar 4, 2013
    Messages:
    740
    Likes Received:
    707
    Location:
    Rocky Mountains
    techxan should be able to answer this question. send him a pm with a link to this thread and see if he has anything to say.
     
  3. Jet Lyfe

    Jet Lyfe Registered Member

    Joined:
    Oct 9, 2013
    Messages:
    94
    Likes Received:
    53
    I've PMed him. Hopefully he can help out!
     
  4. securelinkbuilding

    securelinkbuilding Jr. VIP Jr. VIP UnGagged Attendee

    Joined:
    Sep 2, 2012
    Messages:
    570
    Likes Received:
    260
    Gender:
    Male
    Occupation:
    Search Engine Optimization Expert
    Location:
    United States
    Home Page:
    Hey OP,

    You are already off to a great start mate! I usually do the following activities for my local clients.

    1. Rank client for organic terms and all longtail variations (ie. plumber + city)
    2. Set up client in google places and get lots of citations so that his places page ranks high in the serps
    3. Set up accounts on the top social network sites (fb, twitter, yelp)


    Hope this helps!
    SDSEOGURU
     
    • Thanks Thanks x 1
  5. neutralkreep

    neutralkreep Newbie

    Joined:
    Jan 12, 2014
    Messages:
    18
    Likes Received:
    6
    How many should I be looking at for a newly created site?
     
  6. FBGuru

    FBGuru Senior Member

    Joined:
    Sep 22, 2013
    Messages:
    928
    Likes Received:
    1,171
    Location:
    Personality Type : ESTP
    There's no fixed set of numbers for that. Do a simple search on Google for your friend's competitor's NAP and try to build even more than that.
     
  7. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 10, 2009
    Messages:
    1,092
    Likes Received:
    452
    Location:
    Mazatlan, Mexico
    I did a plumber once and it took 40-50 per month for 4 months before we ranked #1-#2 in places for 6 of his top keywords.

    This was an aged site, though, not new.

    Is his G verified yet?
     
  8. styles7

    styles7 Newbie

    Joined:
    Mar 3, 2014
    Messages:
    21
    Likes Received:
    3
    Location:
    UNKNOWN
    what do you mean by citations?
     
  9. FBGuru

    FBGuru Senior Member

    Joined:
    Sep 22, 2013
    Messages:
    928
    Likes Received:
    1,171
    Location:
    Personality Type : ESTP
    Unlike mainstream SEO where you build high quality backlinks to rank a site, you need Citations to rank high on Google's local results. Citations mean mentioning of your business NAP(name, address and phone number) on sites that Google loves the most like Yelp, Manta, Hotfrog,etc..,
     
    • Thanks Thanks x 1
  10. neutralkreep

    neutralkreep Newbie

    Joined:
    Jan 12, 2014
    Messages:
    18
    Likes Received:
    6
    Thank you,
    I haven't found too much info on local seo so thanks for this information
     
    Last edited: Apr 4, 2014
  11. randybishop

    randybishop Senior Member

    Joined:
    Aug 23, 2013
    Messages:
    965
    Likes Received:
    348
    Occupation:
    Keyboard Monkey
    Location:
    In the Interwebs
    Be sure to order Andrew's Hyper-Local Citations, great service and 1/2 the price of similar services!
     
  12. styles7

    styles7 Newbie

    Joined:
    Mar 3, 2014
    Messages:
    21
    Likes Received:
    3
    Location:
    UNKNOWN
    thank you for clearing that up for me. makes sense..
     
  13. bonga

    bonga Newbie

    Joined:
    Mar 31, 2014
    Messages:
    1
    Likes Received:
    0
    I was intrigued by your post,
    I want to share with you, ...
     
  14. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

    Joined:
    Dec 2, 2009
    Messages:
    2,419
    Likes Received:
    892
    Gender:
    Male
    Occupation:
    SEO Consultant
    Location:
    Proxy Central
    Try to build a lot of links before submitting to google places.
    That is do your citations,
    Put at least 5 photos in your submissions
    make sure you have at least one youtube Video
    start with 10 web 20, make sure you have blogger and ehow both owned by google, and embed your video on them
    Don't forget yahoo answers and
     
  15. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    The single most important thing to get down first is the keyword targeting on the pages of your site. You must make sure that Google understands exactly what your pages are about, or they will send you someone who looking for something that is not there. When someone who is searching for exactly what you offer arrives on your page, they are very likely to become a customer. If they were searching for somethng else, even if your site is close to what they were looking for, they are less likely to become a customer.

    Think of the ramifications of this. You are trying to rank for the keyword that you think your site is targeting but you are wrong. All the very few precious links will be targeting something that your site is not about as far as the search engines know. They will be somewhat unrelated links

    Now suppose someone does come by on a keyword that Google thinks your site is about, does not find what they were looking for, and leaves. Your bounce rate will go up, generally weakening your website rankings.

    In your case I suggest you do this:

    (Provided you have based all of this on solid keyword research and not on what you think are the keywords to target)

    Nail down the onpage SEO, pay for this to be done properly if you cannot do it.

    You need to go over to Brightlocal.com and sign up for their free month of service. When you get there, run all the reports that you can for your client.

    This will include a website seo alalysis, a ciation report, a ranking report, and get a google + local report. Use Xenu for a broken link rerport and fix everything you find.

    Take the citation report and sort the citations by authority. Start getting the higher authority ones, and avoid ones under 30 or so. In addition, start searching for places in the customers locality and niche to get citations from. Expect a local citation to be of lower authority than a national one, but get all the local citations you can. It adds authority to the notion that you are a real business in that area.

    You have done 40 or so citations and you should do about 200 or so to start. Again, stick to the higher authority ones even if there are not as many of them.

    When you do your citations, do them exactly alike, and I mean exactly. Use the same titles, descriptions, format (use (XXX) XXX-XXX for the phone number) images an so on for each citation. Do them by hand, and pay extra careful attention to get into the best possible category that applies.

    Use the same pictures, called the same thing, preferably the same size for all the citations.

    The object here is for google to find only one possible business out there when they decide rank your authority. If you list one set of services on one site, and a different set of services on another citation site, google will have less confidence in your being the company they think you were. If all the information about your business is exactly the same no matter where they find your business online, they have great confidence that it is one business.

    If your business is "windows essence" and you are in dallas with 456-7896 phone number you damn sure don't want to be confused with "Windows essence of palm beach Florida that has a 456-xxx phone number.

    Online data is scattered and much of it obsolete, People use personal phone numbers for business and the PTA announcement,then lose the number and it winds up as some businesses number, creating all kinds of incorrect information attached to the number, or address, or whatever information is available. Google has to decide are you REALLY a Brick and Mortar business, that is in fact currently in business, or not.

    But Google has identified things that local businesses tend to do and decided to raise their confidence in the folks who behave in the statistical manner..

    Local businesses get mentioned in their local area. They advertise in their local area, because that is where their business is. They register in places where their customers might look when seeking their services, by getting citations related to what they do and their service area.

    They get reviews, real reviews from all over their service area, by people with online histories. They participate in their niche online, visiting places elated to their niche or location, joining forums and groups that allow then to grow their businesses and reach their customers.


    They do not typically build links, they get a few from various places over time.

    The sites that do link to them are quality sites and link to the because there is value for their own readers. Relevance to industry and location will help you here, non relevance could possibly hurt you.

    Use the website seo analysis and the Google local report to improve in places where it shows you are lacking.

    Set up an active review acquisition system to encourage customers to leave a review in various places.

    That is a start, hope it helped:



    I offer a service that might be perfect for your situation, PM me if you are interested.




    .
     
    • Thanks Thanks x 1