So I've acquired a "client", sort of. It's a good friend of mine who owns a plumbing business. My goal is to rank the website I just created for him on page 1 of google. I'm targeting the keywords "city + plumber" "plumber + city" etc. I'd like to discuss various tactics for ranking local businesses in google. I'm interested in methods for ranking in the 7 box as well as organic SERPs. So far, I've established content, fixed citations for NAP, and built new citations (about 40) with backlinks. I'm wondering what type of link building strategy I should pursue. If anybody wants to chat, PM me for my skype. Thanks.