Recently I was watching a Whiteboard Friday on SEOmoz about Local SEO. The basic recommendations were the same as always: 1. Make a google+ local/places page for each location and verify it with your site. 2. Make each location it's own page with a map, NAP (name, address, phone number), and some content and mark it up with schema. 3. Get NAP's all over the internet but make sure all NAPs are formatted the same way that Google formats it on the local+/places page. One thing that was briefly mentioned was for NAPs that have links, like most directories do, was where should one point that link? The answer that was given is that the speaker points NAP links for a location to the location specific pages on the website. I have been doing local for quite some time and never heard that before. Do you think that helps? Anyone else out there have any more local optimization tips?