I have a site ranking #1 for a local term (example: city dentist) in a city that is one of the top 50 population in the US. Google says that term gets 320 EXACT-type (2400 broad, 480 phrase) searchs a month (last month). I was #1 for the whole month and google analytics says I got 10 people from that keyword which is 3% of the estimated traffic. I'm guessing the traffic low because of the google local 7box above me... is this also the case for everyone else? Is the 7box the real traffic puller? Using PPC and SEO I can get a decent # of leads for this site, but everyone online seems to act like seo for one keyword is enough to help a local business out. I just don't see it. Seems like you would need to rank well for at least 5-10 keywords before you see any kind of "decent" traffic for a local site (and by "decent" I mean 10+ visitors a day).