At first I was gearing it towards small businesses and like you said it's overwhelming for them. Not only do they have to run their business, but to take on Local SEO and IM is not something they want to do.
Now the more I read posts within the Offline topic, people (IMers) can use the information within this course to pitch to local small businesses. That's if they don't already know Local SEO.
I have also seen a benefit from showing this course to a client to gain credibility. I'm not just some guy off the trying to sell them a service I know nothing about lol Another tool for my sales kit.