So there is a local company that I trying to displace from the #1 keyword position. It is a local franchise and their webpage that is at the #1 spot is a page on the franciser's website. So it's setup like this: franciser.com/franchise/lasvegas_NV_plumber.php The franchise site has about 19 backlinks (according to ahrefs.com). The franciser site has 25,000 backlinks (according to ahrefs.com). What would be your strategy to beat this franchise site?