Local SEO and ranking clients

Hybrid

Hybrid

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Hey guys,

Lately ive been trying to get into the game of local seo, ranking the clients website and other things. I have been reading a fair bit here about it and it seems to be a common issue for people that once they rank their clients website, the client then decides to stop the service. I know I have read "Taktical" mention the use of creating an on/off switch to better be able to control your clients ranking and I came across this article.

Code: 
hxxp://linklicious.me/powerof301.htm
 
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nice article, you should try performance base seo. :)
 
Yup... Once my SEO company comes out of the sandbox I'm going to have to draw up a game plan of how the business will be run.

This is one of the problems you will come to when dealing with monthly clients... or even clients that pay half up front and half after.

If a client is paying for 6 months and on the 7th month they become #1 and cancel their monthly subscription, then it's not completely fair to remove ALL the link juice. That's why you backlink to the money site as well and to the 301 domain.

All you need to do is create a domain that you own, build the links to it, and 301 the site to the clients domain. At the same time, build some links to their money site so that in case you have to remove the 301, they do not fall off the map completely.
 
GooglesMostWanted said:
Yup... Once my SEO company comes out of the sandbox I'm going to have to draw up a game plan of how the business will be run.

This is one of the problems you will come to when dealing with monthly clients... or even clients that pay half up front and half after.

If a client is paying for 6 months and on the 7th month they become #1 and cancel their monthly subscription, then it's not completely fair to remove ALL the link juice. That's why you backlink to the money site as well and to the 301 domain.

All you need to do is create a domain that you own, build the links to it, and 301 the site to the clients domain. At the same time, build some links to their money site so that in case you have to remove the 301, they do not fall off the map completely.
Click to expand...

Thats actually a very good point! You want your client to realise that they need you, but at the same time you have to show value for money for what they are paying for. In an ideal world you would want to turn off the 301 redirect and for them to fall to the 2nd or 3rd page, enough for them to think we actually need him on a permanent basis to stay on the 1st page. You dont want them to feel ripped off in what your doing for them you need to find that happy medium.
 
Yes it's amazing how much control you have over your clients SEO when the 301 redirect is used.
 
Hybrid said:
Thats actually a very good point! You want your client to realise that they need you, but at the same time you have to show value for money for what they are paying for. In an ideal world you would want to turn off the 301 redirect and for them to fall to the 2nd or 3rd page, enough for them to think we actually need him on a permanent basis to stay on the 1st page. You dont want them to feel ripped off in what your doing for them you need to find that happy medium.
Click to expand...

Exactly. Show them the traffic they are getting while on page 1, and let them drop to page 2-3.

Also, like you said... they won't try to open any properties on the internet saying your service is a "scam".

It's always important to keep your reputation up.
 
Yup... dropped like $2,000 on backlinks for the site. It's been gone for 4-5 months now :(
 
Well theirs your silver lining ;) I'm currently just setting myself up to target local SEO and the Rent-a-site model, a "Hybrid" if you will.
 
Hybrid said:
Well theirs your silver lining ;) I'm currently just setting myself up to target local SEO and the Rent-a-site model, a "Hybrid" if you will.
Click to expand...

That's really not such a bad idea. Most local businesses have no clue about SEO.

I ranked for a certain big keyword and it has only been making me $1-2 dollars per day off adsense.

I started looking around on websites of some of the businesses that were paying Adwords to advertise for the same keywords I was ranking for.

I found out that one of them that spends $1.2k per month on adwords lives about a city over from me. I'm going to drive over and pitch them my ranked site. Basically, a website that is really only worth $700-800 on flippa can be sold for much more to businesses that don't know a hoot about pricing and such. There is definitely money to be made off local businesses... I say you go for it and don't let anything hold you back ;).
 
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