local search competitiveness ppc question

im researching keyword competition for local searches that have very small search results but isee that its very competitive term for ppc? does that mean its harder 2 rank first page? i dnt understand or use ppc just want to rank for the term.

In Adwords -
1-competition metric for search ads competition only , not for organic result !! and high competition = High Price
2-it mean many people targeting ads for this keyword, its include all broad, phrase & exact keyword search type.
3-run the ads,get high quality score and ur ad will place within 7 ads

Still u have doubt mean i'm happy to help u
Thank U

ok thx. ranking for local terms (xxx...city) is it really to easy to rank then? like say with a youtube vid or some linkblasts? because its not being searched for by many?

use postal code in location [ Radius targeting or City ads ] and include ur city kw in ur ad heading or description .

Ping me ur details and i will help u

ok thx buyprdomains, let me get this right... i want to rank a review site for say dentists.. my main keyword is (dentist..city) do you mean to include dentist...zip code for other keywords? im not doing ppc or any ad campaigns just using a backlinking tool to try and rank and was wondering how hard it was to rank for a local search term with very low search results.. i was confused cause on traffic travis it said it was low search but very competitive...but thats for ppc, i was confused cause thought that played a part in ranking on 1st page. didnt know it was just about ads.

anyone eles have any thoughts on this