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Local results vs non-local results

Discussion in 'White Hat SEO' started by mojdk, Feb 18, 2016.

  1. mojdk

    mojdk Junior Member

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    Hi

    Let's say that I have a site in German on a .de domain targeting some keywords which is also targeted by sites in English on .com, .net etc..
    If a person from Germany then searches for that keyword, would my German speaking site in theory rank higher based on the fact that it is a local result rather than an "international"?

    Cheers..
     
  2. mojdk

    mojdk Junior Member

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    And does it make a difference if users are using google.de or google.com ?
     
  3. mojdk

    mojdk Junior Member

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    Really? No one? Is this to noobish of a question or does nobody know? ;)
     
  4. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I know less about ranking ccTLDs, but technically your ccTLD should be able to outrank the other sites for users in Germany assuming your on-page, off-page, and local SEO tactics let Google know that your page is the most appropriate one to display.

    The user's browser language, location, and Google domain (Google.de) all play a role in that algorithm; although if I remember correctly, the user's location is more important than the browser language and preferred domain. As for if the domain matters, I think as long as the user is in Germany, the SERPs will look similar on Google.com and Google.de for them.
    https://moz.com/learn/seo/cctlds

    There's also a local SEO subforum here that you can post in next time you have a question about local SEO.
    http://www.blackhatworld.com/blackhat-seo/f209-local-seo/
     
    Last edited: Feb 19, 2016