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Local ranked sites for rent question

Discussion in 'Offline Marketing' started by WhoYoDaddy, Jul 31, 2011.

  1. WhoYoDaddy

    WhoYoDaddy Registered Member

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    When you rent already ranked sites what strategy do you use?

    I am thinking of running WP with related articles to help with content for increased rankings. Within the design I plan on including contact info of the client which will be predominately displayed. In addition to that I want to have a developed form to be used as lead generation. More fields than a regular contact form which would match it more to the niche & provide more information about customers potential clients. Technically you can even rent contact info to 1 customer and sell generated leads to the same customer and / or others.
     
  2. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    I'm involved in the offline scene (unfortunately), and what I've seen is 95% of calls I drive to my clients are via their local business listings. They also rank #1 or first page for 20 keywords I target and those very rarely get calls. For an example, if you type in "plumber glendale" my client is #3 right now, been position #1-3 for weeks now and not a single call. So unless you're planning to offer business listings as well, these clients don't stick around. They don't care about ranks or placements, all they care about is CALLS.
     
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  3. WhoYoDaddy

    WhoYoDaddy Registered Member

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    I agree, any smart business owner should care about actions and not position. My dilemma is that I have domains ranking and no income from them. I want to monetize them one way or another.

    You are a little confused. If I would have a client in this niche already for local business listings than I would most likely redirect my current position to boost up clients position. Since I am involved in a different situation I am dealing with a different game plan. Lets say for this niche if I rank someone to be in top local result I can charge $5000/month. At the same time I would charge $1000/month just to display their contact info (regardless if anyone calls) and charge $500 per sold lead. While you are doing that you are still in control of the domain and can continue doing SEO work. At any point in time you can redirect this domain to your client to give it more link juice which can help with local listings.
     
  4. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    What industry are you in that justifies you charging 5k a month or 500/lead?! I have clients in most of the local business niches (plumber, contractors,painters,etc) and there would be no way in hell I would be able to charge that much and still be in business. There are some clients that want maximum exposure via global seo (broad generic terms) and those can fetch you 4 figures a month but that isn't my business plan, and for those type of players, they usually already have their own ecommerce, or corp site up and want work done there and not some "lead generation site" you put up. Local Keyword+city type words; no way. I am still in control of the domains, they all reside on my server and URL are always generic so when customers cancel, I can just plug in a new client and track number and im good to go. I'm not sure if you're new to the offline game and you're just speculating, but I am telling you from real life experience running an offline SEO operation that its not as easy as it seems to come out the gate charging 5k a month, or 1k a month displaying just contact info.
     
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  5. janist

    janist Jr. VIP Jr. VIP Premium Member

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    Do you charge extra for the google places listings? And I think you would have let them keep it if they stop paying 'the rent' for the normal website, right?
     
  6. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    The local places is included in the price. If it werent for local listings, we would lose customers due to driving no calls. They lose their "rented" spot once they stop paying. The way we market the package is we are lead generation via internet by way of a "lead generation" page we set up, not a custom website package + promotion like most other SEO companies. We don't explicity state that its "rented" out. We haven't had any problems with people complaining about losing the space once they stop paying. Sometimes, clients have their own websites they want us to promote, so we end up promoting theirs AND the lead generation page as well and we charge double the monthly fee. Hope that helps...if any of you have more questions, let me know.
     
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  7. janist

    janist Jr. VIP Jr. VIP Premium Member

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    Hey mudbutt,

    thanks for answering my questions. I def. have a few questions, would be great if you can elaborate a bit.

    1.So, do you use a virtual number to track the calls to the client ?
    2.The Lead Generation Form is just a simple contact form that sends the infos once to your client and once to you via Email?
    3.What is you're monthly rate for a page one ranking lead gen. site and a good places listing?
    4.Do you rank the sites first? What about the Places listing?

    Thanks again, man!
     
  8. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    1. No, I use call tracking fro avidtrak.
    2. The lead generation form I use is Gravity Forms. Nothing is better then Gravity for tracking leads via form. The info is sent to the client and myself for record keeping.
    3. I can't tell you what I charge because you'll probably be able to figure out my operation, but what I can tell you is me and 90% of my direct competitors charge 109-399 for our packages.
    4. Not intentionally. We usually build a template wordpress and start work from there. If clients drop, we sometimes plug a new client into the old site if they are of similar businesses. However, 95% of the time we get a new domain anyways because most of the refs in the business directories out there will be filled with info from the old business, which is a big no no for google places. It just depends on the situation.
     
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  9. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Thank you for providing some "real world" perspective on this strategy, it is much appreciated.

    On the "lead capture" sites/pages you said you recieve virtually 0 calls into the businesses you promote. Do you get many leads from visitors that fill out a lead capture form?

    Have you tried a shorter capture form? Have you tried giving away a coupon/discount and/or a FREE report for filling out the lead capture form?

    Also, you mentioned you serve most local businesses: (plumber, contractors,painters,etc) . Have you found that you can charge higher for clientel such as accountants, lawyers, etc where customer value is higher?

    It seems this is a take on the famous thread posted by Dark One (I think)...have you also read the Thread by Taktical? He outlines his hybrid offline biz model as well which is a bit different. I was wondering if you had any feedback on that strategy vs. this one.

    Feedback from a reputable member like yourself who has done this method is AWESOME! I am in the process of transitioning my online biz to a hybrid focusing on SEO, lead generation, social marketing, etc for offline businesses. If there is anything you feel may help me get started in the right way that would be great!!!

    Thank you in advance for your time!
     
    Last edited: Aug 1, 2011
  10. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    The lead gen pages DO get calls when they are ranked on Google Places. When I said they don't get many calls, I was talking about calls as a result of organic rankings (sites underneath the local listings). When the business is listed in the google places, they get calls. As for the lead form, the only leads I ever get are also when I am ranked on Places. Even then, its only a very low % of impressions. For example, the plumber site has had over 4,000 impressions this month and only 3 leads. Very low. But another plumber site i had up in a nearby city that IS on google places is getting many calls and a higher % in form fillouts. Same template, only difference is one is in Places and the other isn't (yet). Discounts and incentives are given for web visitors. Organic listing, in my experience, only helps with client retention rates. Its just something to show them when they call and harass customer care, lol.

    If you're about to get into this industry, beware! Very cutthroat and can be very difficult in the beginning when you're doing everything by yourself. Also, a VERY important tip is to NEVER leave footprints on your lead gen pages, because in all likelyhood, you'll lose that client to me ;)
     
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  11. Hybrid

    Hybrid Regular Member

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    Have you tried ranking for "plumber sydney" id say that would bring in more calls but obviously harder to rank?
     
  12. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Appreciate the heads up man. I knew G places had an impact but damn. So local organic listings even with high search volume are pretty much worthless.

    Have you tried testing whether or not a "review" style site featuring customer feedback (much like yelp/places ratings) may have a higher lead production value?

    I do have a custom CMS designed specifically for local lead gen sites....gonna have to check the footprint with that now lol :D
     
  13. janist

    janist Jr. VIP Jr. VIP Premium Member

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    Thanks for your answers muddbutt.

    What about the 'new' hybrid listings where places+organic listing are combined? Or do you not combine website+places listing?

    So overall, the best way to generate leads is to dominate the organic results locally as well as a good position in G. places for the local keywords, right? Furthermore, one can target local keywords that do not trigger places to possibly generate a few more leads?

    I read the few WSOs available on the rent a site model and the bigger threads on here and it's something i really want to try in my country. I know how to rank a website organically, but I have no real experience with places and local search results. The traditional rent-a-site model does not include places at all. So your approach is pretty interesting.
     
  14. krzysiekz

    krzysiekz Senior Member

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    I read through all of the thread, I will do my best to contribute where I can. I do/did have some questions of my own to ask, too.

    Firstly, the thread that The Dark One made and the one made by Taktical are two very different business models. The Dark One's method is to create a site, rank it and (once it is generating leads) lease it out to a business. The important part to note here is: make sure you are bringing your client more business, or they have no reason to keep paying you a monthly recurring.

    The thread that Taktical made is equally as impressive & informative, but it must not be mistaken to be the same model. His model is more focusing on improving the SEO ranking of his clients OWN website. At the end of the day, whenever his client finishes up working with him because the work is done, their site stays there and they stop paying. Of course, there are always more KW's to go after so this does not need to be the case.

    The ultimate difference between the two models, in the end, is that in the rent-a-site, when the client stops paying - they stop getting results. In the SEO model where you do SEO for their OWN website, they stop paying - they still see results till they start dropping off for their KW's. Both models are great, both can make a lot of money, I am sure, if done correctly.

    I am also looking at getting into the rent-a-site business. I have 5 websites in the dental industry already, ready to go. If you are a noob, like me, then I recommend trying to choose one industry and sticking with them for the time being. It gives you the ability to learn that specific industry better than if you were trying to handle selling several different industries at the one time. Additionally, if you provide results, then you may just become the 'local expert' for that industry in/around the area, which I am sure no doubt holds more credibility if you are the "DENTAL" expert, for example. Either way, I am sure it works with multiple industries all at the one time like mudbutt is doing, but I am saying this more so at noobs, like myself (noob as in, new to the offline thing).

    A few questions:

    1) Does anyone know how to get myself a Google Places without actually having an address in that suburb? I want to get Google places set up and on page one along with my websites which are already in the 1st page in organic searches. At this point, I should have enough callers to justify a decent monthly recurring.

    I tried a bit of a BH method to opening a Google Places account, but it has been 3 weeks and no post card - my method must have failed. I am thinking of opening a PO box here and seeing if that will do the trick. Will open one just for a month or two, till I get the post card, and then I will just close it :)

    Is that a good way? Anyone else got better ways?

    Are you guys also doing PROPER offline, as in, non internet related marketing? Depending on the industry, there are some suitable industries where their 'service' appeals to the wider public, so that you could potentially distribute flyers around that specific area to all residents, and lead them to your website. This will result in pure offline traffic, no internet/SEO traffic at all. Just a bit of a 'mix' that could help to get more callers for clients?
     
  15. krzysiekz

    krzysiekz Senior Member

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    PS: Mudbutt, why do you say the offline market is not a good one? Can you tell me of your experiences/thoughts that led you to think this way? If I hear them from you now, then maybe they won't be such a shock when I experience them for myself :)
     
  16. scottx1995

    scottx1995 Regular Member

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    haha i did something on this lines as well
    built a site and ranked for "Lawn Care" terms.. but I havnt been able to get an advertiser to put his info on my site
    basically i build a 7page css/html site for this and i did some basic on page seo and minimal SEO gigs and got it rankin on page 1 for those keywords all this happened last month, but I havnt been able to find an advertiser to put his contact info under my site's " Our Providers" Section some of them wanted to pay per lead.
    I had two emails from potential clients who misread the site and thought we are the actual providers.. I havnt been able to make use of those as cold callin/emailing didn really work lol


    may be i focussed on the wrong niche but i wasn hoping to get email enquiries, it was just a test to see if i can actually do it.

    on the flip side, fall is comin up soon and most lawn care related contracts are done beginin of Feb/March for the entire season-summer/fall

    May be i ll hav some luck next year , i only spent about 200-300$ on the site and everything so if i can get 1 client i ll atleast make my money back !

    Offline is not easy- depends on your city and the business you chose to target and then its a hit and miss lol
     
  17. WhoYoDaddy

    WhoYoDaddy Registered Member

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    I already rank for a niche where lifetime value of customer is very high and its targeting a wealthy location. Lets say for the sake of an example I am ranking for beverly hills plastic surgeon. One customer equals thousands of dollars in revenue over time. $500/lead for plastic surgeon is a reasonable price, same goes for a roofing company. You sending 1 client a month could mean $10-20k in business for some types of business. Now ask yourself - as a business owner how much would you pay in referral fees to acquire $10-20k of new business? With 10% being lowest you are looking $1-2k. If you are generous at 20% you are looking $2-4k.

    As stated before I would use a detailed lead form. For plastic surgeon you can ask what type of surgery lead would be interested in, are they paying in full (plastic surgery is not covered by insurance) or payment plan, do they want to schedule an appointment, the list goes and on. The more information you can get from a lead the higher you can charge for it. Location, location, location. Leads for Beverly Hills, California are worth more than leads for Compton, California.

    Please lets stay on the subject of renting the site and not twisting it into ranking a website or local listings.
     
  18. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Thanks for reeling this topic back in. Good info all around though. I do have a quick question for you....

    It seems that you are able to generate a sufficient number of leads to sell and/or to justify renting your sites to high ticket clients. Are you having better luck generating leads for those sites that do NOT compete with G places or has G places (in you opinion) not affected your strategy much?

    Thank you in advance for your time.

     
  19. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    I guess you won't know til you try I guess. You seem to already know what you're talking about and my real world experience isn't going to change your mind. Goodluck with renting them out.
     
  20. krzysiekz

    krzysiekz Senior Member

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    The pay-per-lead idea was fair? Why did you not go ahead with that? :)

    If you were planning on charging them $300 per month with an estimated 20 callers, that's $15 per lead. You can have said "sure" and let them pay for leads (which you can track by email or phone) and do it that way. There would be no problem in this case, as you still make the money you originally anticipated.

    The only real problem in such a case is that you don't want to do it a pay-per-lead way because you know/think you won't get them any visitors. If this is the case, you are not yet ready to lease it out to anyone, because no one but yourself would be making profit.

    I am not saying this is the case, it is just something I want to put out there. We need to help the business owners with measurable business, not just provide them with a site that 'seems' it might generate results. Don't worry, I am learning all of this myself now too - I have several sites ranked at the top of Google, and they get visitors but not many callers.

    Having a site at the top of Google itself will net you sh*t all. Unless the site looks good. Unless it is easy to navigate. Unless it has good content. Unless it has an effective, clear & simply CALL TO ACTION - you won't be getting much from it.

    That's why now I am working on the conversion rates for my site.

    To further you offer, you could introduce Google Places and YouTubes videos all ranked on the first page, along with the website. In this case, you have 3 methods to attract visitors. More visitors with a decent site = more callers. Once you have a decent amount of callers, at least 5/month, you can them offer it to them for a free month to see how it works for them.

    Of course, with 5 callers you'd need to SHOW them that they got the callers from you, from your call tracking. If on the other hand you're handing them 20+ callers, I'd say they could probably tell the difference themselves without needing to be shown statistics.