Google?s recent local ranking algorithm has been updated , Pigeon. Many Local SEO claimed they weren?t hit by Pigeon. Website's potential customers will be looking at multiple sites, have to make site the best in vertical. Here is some tricks for websites correctly optimizing for local areas: 1.Include City/ST in your title tag. 2.Include City/ST in your H1 heading. 3.Include City/ST in your content. 4.Include City/ST in your alt text on images. 5.Include City/ST in your URL. These are all just specific tactics to help with the main goal to make site more awesome.