Hey everyone, Im trying to nail down my business model/process, as I feel this will help me when pitching my services, make pricing easier and make my business more scalable. The issue that I am having is that I am struggling to decide if I should go down the route of offering leads to local businesses or offer straight SEO, PPC or Social media services. I have tried the leads based approach in the past and I am currently working for an SEO agency, so I have a little experience of both. Local Lead Gen - This approach generated the most money for the two clients I had, and I liked the whole setup of being able to own and control my own sites, ads performance etc. The only problems with this approach 1: Was very hard to track conversions of the leads 2: Any negative feedback came up on my google places listings and on other review sites. Plus managing the payments of money owed for leads was a hassle. SEO service - The good thing with SEO is that when you have good clients (which is rare) you can just do a little work each month and get paid a nice chunk without having to do anything drastically different (compared to the beginning of the campaign). The issues here are that the money is lower, clients expectations are high but they don?t want to spend more. The beauty on marketing online (imo) is that you can tweak the shit out of stuff to get it to convert and figure out ways to get more traffic. But when doing this for SEO clients you will have to charge them for the time spent, which is not something they want to do. Plus once a client has decent rankings, nothing stops them from thinking they will pause the work or stop using the service as they will most likely keep the rankings for a while (in non competitive niches and towns) So I hope anyone who has had experience of local lead generation or even both to chime in and share any experience they have and give me some opinions and guidance on the best route to take. Cheers for reading this.