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Local Lead Generation Plan- People who do Local Lead Gen?

Discussion in 'Black Hat SEO' started by HalfHumble, Feb 24, 2014.

  1. HalfHumble

    HalfHumble Registered Member

    Jan 11, 2014
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    (Im hoping this is the correct section to post this in.) Had some questions for people who do Local lead generation. I have done research before posting this, Ive read many articles about it, from ShoeMoney's guide, to stuff here on BHW. But still have some questions, hoping someone can help. Theres so many different approaches people seem to do with local lead gen.

    So basically I was wanting to give local lead gen a try, with something like Kitchen/bathroom remodeling in my local city/area, lets say Napa, CA. I would create a website for kitchen/bathroom remodeling and target my local area, with things like yelp, Google Plus businesses, local Napa, ca keywords, setup an address and google phone number, etc... So I would rank at the top for any local remodeling searches -I can totally figure that out, set up the site, rank it, and use some blackhat packages here on BHW if needed. Then call up businesses and show them that I rank #1 for all their keywords and will sell leads from my site, or sell the calls, etc...

    BUT.... here's what I dont get. Doing this, would I be setting up a site pretending to be an actual local business like "Joey's Remodeling of Napa", using a virtual address, and making people think thats the business? OR would I be making a site that straight up tells people I simply locate them a remodeling business, finding them quotes, and DO NOT do it myself?

    Thats what I dont get, what am I portraying myself as? Cause If I pretend to be a fake business like Joeys Remodeling, and forward my leads to another business, wouldnt the customer get turned off and leave, once they discover they are now dealing with some other random business that I forwarded them to? Instead of Joey's Remodeling of Napa. ....I mean if I called up Dominos to order a pizza, and they forward me to Round Table (as a customer lead), I would be angry. So I dont get how that works.

    Last edited: Feb 24, 2014
  2. BlueSteele

    BlueSteele Jr. VIP Jr. VIP Premium Member

    Apr 10, 2010
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    Vancouver, BC
    Love, love, love this topic. Admittedly I haven't been super active in local lead gen for about a year (focusing on client work), but I think I am still pretty tuned in.

    First, and (shameless plug), I wrote a pretty good post on it, but I think you prob have a lot of this stuff nailed down already: http://www.leanmarketing.ca/my-secret-formula-to-local-lead-generation/

    I have seen and done it both ways, successfully. I think like you say, it depends on the type of business. Remodeling/contractors, there is a big trust factor. If you deceive them, and they catch wind, they are gone. Their is enough deception in the industry as there is, and people are easily spooked. If I were in that space, I would be honest. Well sort of. I would say that I have been in the industry 20+ years, and have curated a collection of contractors I trust to be the best in the space. Create a faux association maybe? Have the contractors put your badge on their sites? Create a REAL brand for yourself. Later, expand into other cities.

    The hardest part IMO is dealing with the contractors. Defining the payment terms...ie what is a lead and getting them to pay. There is a lot of logistics there, and from I've seen, that is where most people fail. Sometimes it isn't even their fault, but rather the people on the phone, on your end of the contractors. They just close like shit. My best advice to you would be to sort out this stuff first, not last. Many have said to me, well once the leads are pouring in, who wouldn't want to buy them? Sadly, that is rarely the case. You actually have to do some hustling, and some just aren't into that.

    It's not really as passive as people think, but if you're committed to making it work, you can be like a guy I know who sails around the Bahamas, while his sites pump out legal leads all day long.

    Good luck!
  3. spider7

    spider7 Regular Member

    Feb 6, 2013
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    Good insightful topic.

    Have tried sellings the leads yet ? have you talked to any prospects yet ?